Fractional Growth Marketing Manager (B2B SaaS)

Fractional Growth Marketing Manager (B2B SaaS, 20–25 hrs/week) About eComEngine eComEngine builds SaaS software that helps Amazon sellers and brands operate more profitably. Our products—SellerPulse, FeedbackFive, and RestockPro—help ecommerce businesses improve inventory management, customer engagement, operational visibility, and profitability. We're a small, established SaaS company that values ownership, practical execution, collaboration, and measurable results. We operate with clear priorities, accountability, and a focus on continuous improvement. About the Opportunity We're looking for an experienced B2B SaaS Growth Marketing Manager to help us improve our customer acquisition funnel. This is not a "build marketing from scratch" role. We already have: - Established SaaS products with an existing customer base - Ongoing website traffic and content marketing - HubSpot and GA4 in place - Product marketing assets and landing pages What we need is someone who can identify the biggest opportunities, prioritize high-impact initiatives, and execute improvements that increase traffic quality, trial starts, and customer acquisition. If you enjoy combining strategy with hands-on execution—and measuring success through business outcomes rather than marketing activity—we'd love to talk. What You’ll Own - Lead generation and trial growth - SEO and content strategy - Website and landing page conversion optimization - Buyer journey improvements - Product page performance - Email nurture strategy - HubSpot campaign execution and analytics - Marketing funnel analysis and optimization What Success Looks Like We're looking for someone who thinks like a growth operator. Rather than asking, "How do we get more traffic?", you naturally ask: - Where is our funnel leaking? - Which experiments will have the greatest impact? - How can we improve visitor-to-trial conversion? - What does the data tell us to do next? You'll identify opportunities, prioritize initiatives, execute experiments, and use data to continuously improve customer acquisition and trial conversion.. Qualifications Required - 5+ years of B2B SaaS growth marketing experience - Experience growing free trial or self-service SaaS products - Strong experience with HubSpot and GA4 - SEO and content-driven growth experience - Website and landing page conversion optimization - Strong analytical and problem-solving skills - Ability to work independently with a high degree of ownership Nice to Have - eCommerce or Amazon seller experience - Experience working with smaller SaaS companies - Paid search experience - Lifecycle marketing experience Engagement Details - Fractional contract role (approximately 20–25 hours per week) - Initial engagement of 3–6 months, with the potential for a longer-term relationship - Flexible schedule focused on outcomes rather than hours - Availability for recurring meetings during Eastern Time business hours - Typical meeting commitment of approximately ~3 hours per week Why Join Us? This is an opportunity to have a meaningful impact at an established SaaS company where your work will directly influence growth. You'll work closely with company leadership, have the autonomy to recommend and implement improvements, and see the measurable results of your work. If you enjoy solving growth challenges, running experiments, and driving business outcomes in a collaborative environment, we'd love to hear from you.