Full-Stack Digital Marketer — Veteran-Mission Apparel Brand (Klaviyo + Social + Meta Ads, Teach)

Full-Stack Digital Marketer — Veteran-Mission Apparel Brand (Klaviyo + Social + Meta Ads, Teach the Owner) ABOUT THE BRAND FITS Gear is a veteran-mission apparel brand launching September 11, 2026 on Shopify. The name stands for Fight In The Shade — drawn from the Spartan stand at Thermopylae. 10% of every sale funds the FITS Foundation, which provides free estate planning documents to veterans and critically ill patients. THE ENGAGEMENT This is a done-with-you engagement across two channels: Klaviyo (email + SMS) and social media (Instagram, Facebook, LinkedIn, Meta ads). You build both systems, run the September 11 launch campaign across in perfect coordination, and train me to operate them independently. The right person can do both channels well and teach — not just execute. Will be ongoing engagements for right person as brand grows and additional drops and campaigns happen. WHAT WE NEED – I think. Phase 1 — Build (Weeks 1-3): Connect and configure Klaviyo. Build all five core email/SMS flows. Set up Metricool for social scheduling. Audit Instagram, Facebook, LinkedIn. Configure Meta Pixel and confirm it's firing. Review our 70-post social content calendar. Phase 2 — Launch (Weeks 4-8): Run the Hold The Line September 11 campaign across both email/SMS (Klaviyo) and social/Meta ads simultaneously. The two channels must coordinate perfectly — email and social hit at the same time. Monitor and optimize daily during the drop. Phase 3 — Train & Hand Off (Weeks 9-12): Document playbooks for both Klaviyo and social. Train Greg to run both independently. Leave a system that works without you. TOOLS IN USE: Klaviyo, Shopify, Metricool, Canva Pro, Kittl, Meta Business Suite, Google Analytics 4, Meta Pixel. All flows drafted. 70-post social calendar written. Content assets largely built. YOU'RE A STRONG FIT IF: • Klaviyo is genuinely one of your primary tools — not just something you've touched • You've run coordinated email + social campaigns for product drops • You have Meta ad experience with veteran, patriotic, or mission-driven brands • You can teach — explaining why, not just what • One person doing both channels is your normal — not a stretch TO APPLY: (1) Share examples of coordinated email + social campaigns you've run — results if available. (2) Describe how you'd coordinate Klaviyo and Meta ads for a September 11 veteran apparel drop. What fires first? What's the sequence? (3) How do you approach teaching a non-expert to manage both channels? (4) Your rate and what is an anticipated budget for entire engagement over an estimated 12 weeks or so.