LEVELHEAD - Supplement Label Design Project Brief - Budget: $200 flat (3 labels)

LEVELHEAD - Label Design Project Brief - Budget: $200 flat (3 labels) About the Brand LEVELHEAD is a DTC supplement brand for depleted parents. Tagline: "Not a new you. Just you again." The brand is grounded, warm, and no-nonsense — not clinical, not hypey. Think functional wellness with a human voice. Brand Palette: Burn: #C73D14 (primary brand red-orange) Spark: #E8A830 (amber/gold) Ground: #3A3530 (dark brown-black) Tired: (light warm grey) Paper: (off-white) Typography: Fraunces (display) + Instrument Sans (body) Logo: Provided — lowercase "levelhead" wordmark with arrow-h mark, split black/Burn colorway, ™ The Three Labels Label 1 — LEVELHEAD (Custom Formula) This is the hero product and anchor of the range. Bottle and label size TBD — design at the same dimensions as Labels 2 & 3 for now; final sizing will be confirmed before anything goes to print. Label 2 — LEVELHEAD Big Brains (AM / Cognitive Support) VOX Nutrition SKU 14638 — Neuro Brain & Focus, 60ct Bottle: 150cc PET White (Tall & Shiny) Label size: 2.4" x 6" Laminated Metallic BOPP (matte finish) Label 3 — LEVELHEAD Sweet Dreams (PM / Sleep Support) VOX Nutrition SKU 14633 — Melatonin Plus, 60ct Bottle: 150cc PET White (Tall & Shiny) Label size: 2.4" x 6" Laminated Metallic BOPP (matte finish) ⚠️ Prop 65 warning required on this label (see mandatory elements below) Design Direction All three labels should feel like a cohesive product family — same layout grid, same typographic system, same logo placement — while being immediately distinguishable from each other. Differentiation should come primarily through a distinct accent color per SKU (to be proposed by designer, staying within brand palette, or complementing colors) plus the product name and sub-header. The label finish (Laminated Metallic BOPP matte) creates a premium tactile contrast against the shiny PET bottle, lean into this. Design should feel premium but approachable, not pharmaceutical. Labels 2 and 3 are the immediate priority for print. Label 1 is the hero and should anchor the family aesthetic, with 2 and 3 feeling like extensions of it. Mandatory Elements — All Labels (FDA/DSHEA Required) Front Panel: LEVELHEAD logo (wordmark + ™) Product name Sub-header highlighting main purpose Statement of identity: "Dietary Supplement" Net quantity: "60 Capsules" Functional claims blurb (unique per SKU — copy TBD, placeholder fine) Certification badges: cGMP, Made in USA, Gluten-Free, Non-GMO, Keto, Vegan (assets TBD, placeholders fine) Back Panel: Supplement Facts panel (unique per SKU — content TBD, placeholder fine) Directions for use (unique per SKU — copy TBD) Allergen statement DSHEA disclaimer: "These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease." (small italic, bottom of back panel) Distributed by: LEVELHEAD LLC, 680 N Lake Shore Drive Suite 110 PMB 3074, Chicago IL 60611 Website: levelheadlabs.com Lot number / expiration date space (leave blank — printed at fulfillment) UPC barcode (unique per SKU — assets TBD, placeholder fine) Sweet Dreams only (Label 3): ⚠️ California Proposition 65 Warning: "This product can expose you to lead, which may cause reproductive harm. For more information go to www.P65Warnings.ca.gov" — small bordered box, brand-consistent typography (Instrument Sans), neutral treatment, bottom of back panel Assets You'll Receive ✅ LEVELHEAD logo (all formats) ⏳ Certification badge artwork (TBD — placeholder for now) ⏳ Supplement Facts panels (TBD — placeholder for now) ⏳ UPC barcodes (TBD — placeholder for now) ⏳ Final copy for directions, claims blurb, allergen statement (TBD) All ⏳ items will be delivered before print-ready files are needed — proceed with placeholders. Milestones & Revision Process Milestone 1 ($100): Initial concepts for all three labels — layout, color differentiation, typographic hierarchy, logo placement. Placeholders acceptable for all ⏳ items. Milestone 2 ($100): Final print-ready files incorporating approved feedback, with all final assets dropped in. Revisions: Revisions are included within the $200 flat fee, scoped to refinements of the original brief. Any work outside the original scope — new directions, additional labels, or material changes to the brief — will be subject to a newly agreed project price before work begins. Approvals: M1 released upon approval of initial concepts M2 released upon delivery of complete print-ready file package (AI/PDF + PNG previews + editable source files, all three labels) Deliverables Per label: Print-ready AI or PDF (CMYK, 300dpi minimum, with bleeds) PNG preview (RGB, transparent background) Editable source file (AI preferred) Before we kick this off — does this project feel like a good fit for you? Happy to answer any questions before you confirm.