Landing Page Designer With CRO Expertise

We're looking for an experienced landing page and CRO specialist to help redesign a product landing page with a single goal: increasing conversions. This is not just a design project. We're looking for someone who understands customer psychology, direct-response marketing and how to structure landing pages that turn visitors into customers. Our product is performing well and we already have consistent traffic, but we believe our landing page is leaving a significant amount of revenue on the table. While the page contains the necessary information, it currently feels too generic and does not do a good enough job of communicating the value of the experience. In particular, we feel we're underutilising imagery, video, testimonials, reviews, community elements and social proof. The product is very localised and the current page doesn't effectively showcase what makes the product special or why customers love it. We need help transforming it into a page that creates desire, builds trust and removes objections. We're looking for someone with proven experience improving conversion rates for DTC, subscription or membership-based products. You should be comfortable analysing existing pages, identifying weaknesses in the conversion journey and recommending a completely new structure where appropriate. We're far more interested in results than just aesthetics. The project will involve reviewing the current landing page, identifying conversion bottlenecks, recommending improvements to messaging and page structure, advising on the use of testimonials, imagery and video, and helping us create a significantly more persuasive design. When applying, please tell us about similar projects you've worked on, what results you achieved, and how you typically approach landing page optimisation. If possible, include examples of pages you've improved and any measurable impact on conversion rates. We're looking for someone who can help us create a genuinely high-converting sales page rather than simply a better-looking one.