Launch Strategist + Content Creator for Premium Wellness Brand

Hi! We're launching a premium wellness brand this fall; a magnesium-based calming supplement for women. I'm looking for one person to help me get it off the ground. Here's how the division of work looks: I handle the product side; trademarks, formula, supplier relationships, warehouse operations, legal, compliance, finance. You handle the market side; strategy, content, creator relationships, community, launch execution. Two clear roles, one goal: sell out first inventory and build the foundation for scale. Not a "post on IG" role. Not a social media manager. I need someone who can build the launch plan AND create the content to bring it to life. Strategy + execution + taste, all in one person. You'd own: – Go-to-market strategy (what channels, what tactics, what sequence) – Content creation for IG + TikTok (visuals, video, captions) – Creator seeding + community building – The launch itself Aesthetic direction: think Aesop, Byredo, Rhode, Diptyque. Quiet luxury, editorial, ritual-focused. Your visual taste matters a lot here. You'd bring: – Autonomy and taste. I trust the person I hire. – Strong content skills (video, photo, graphic) – Fluency in modern content tools (AI, Canva/Figma, CapCut) – Real DTC brand experience is a bonus (launched something or been core to one) – NYC/NJ based is a bonus (not required, but we could meet in person) Compensation: – $2,222/month base × 3 months – $1,500 bonus if we sell out first inventory within 30 days – Optional 2% revenue share if we continue past 3 months – Total: up to $8,166 across the contract Full brand details shared after initial screening. To apply, send: 1. A short Loom (60-90 sec); who you are and why this role 2. A rough outline of how you'd approach the first 30 days Looking forward to working together!