Lead Generation Specialist & Direct Response Copywriter

About the Role You'll generate leads and write conversion-focused copy for a multi-brand education and SaaS company doing $700K+ in annual revenue. We run Meta ads, cold outreach, email sequences, and multi-step funnels across career training, AI courses, and B2B services. Every word you write has a number attached to it. This is direct response — not content marketing. What You'll Do Lead Generation - Build and manage outbound campaigns (LinkedIn, email, cold outreach) - Research and enrich B2B prospect lists using Apollo and LinkedIn Sales Nav - Run and optimize Meta ad campaigns ($50+/day, scaling what works) - Manage lead nurture sequences across email and SMS - Own the numbers: CPL, conversion rates, pipeline value Copywriting - Write ad copy, landing pages, email sequences, and sales pages - Work within direct response frameworks (value equations, funnel copy, urgency/scarcity done honestly) - Write for multiple avatars — career switchers, business owners, B2B decision makers - A/B test hooks, subject lines, and CTAs relentlessly You're a Fit If - You've written copy that generated measurable revenue, not just engagement - You've run or supported paid lead gen campaigns and can talk CPL and ROAS fluently - You can write a 12-email nurture sequence and a 3-line ad with equal skill - You move fast — we deploy, measure, and iterate within days, not weeks - You understand the difference between a feature and a fascination What You Get - Real systems already built. AI-powered creative pipelines, automated email flows, CRM workflows, and analytics dashboards. You're amplifying a machine, not building from scratch. - Fast feedback loops. Ads go live within days. Sequences send within hours. You'll know if your copy works this week. - Direct access to the founder. You'll learn from someone who's personally spent $41K+ on ads, written converting sequences, and built funnels from zero to revenue. - Growth path. Prove you can generate pipeline and write copy that closes — there's room to grow into a Head of Growth role. Tools We Use Meta Ads Manager, GoHighLevel, Apollo.io, LinkedIn Sales Nav, Claude AI, Buffer