Marketing Specialist - Lead Generation for Growing Accounting Firm

Tolliver Accounting Group is a growing accounting firm specializing in operational accounting and process improvement for small to medium businesses - not standard bookkeeping maintenance. We're looking for a marketing specialist to help us build a consistent, reliable lead generation engine as we continue to scale our client base. We need someone who understands how to market professional services - not a generalist looking to check a box, but someone who can build and manage an actual strategy for attracting the right clients. What you'll do: - Develop and manage a lead generation strategy tailored to attracting small-to-medium business owners who need operational accounting support - Plan, launch, and optimize paid ad campaigns (Google Ads, Meta, or a mix depending on what performs best for our audience) - Identify and refine our ideal client profile and messaging to attract the right leads, not just more leads - Track and report on campaign performance, cost per lead, and conversion metrics - Manage lead flow and campaign tracking within our HubSpot CRM, ensuring leads are properly captured and attributed - Recommend and help implement improvements based on what's actually working What we're looking for: - Proven experience running lead generation and paid ad campaigns for B2B or professional services (accounting, legal, financial services, or similar preferred) - Hands-on experience with HubSpot - comfortable setting up lead capture, tracking campaign attribution, and reporting from within HubSpot - Strong understanding of how to speak to a business-owner audience, not consumer marketing - Experience with ad platforms (Google Ads, Meta Ads) and basic analytics/reporting tools Engagement details: - Ongoing, monthly retainer (not a one time project) - Retainer depends on experience and proposed scope - please include your proposed monthly retainer in your proposal Initial ad spend budget: $500-$750/month to start as a pilot, with room to scale based on performance and results To apply: Please include a brief overview of a similar lead-gen campaign you've run (ideally for a professional services or B2B client), and what results you were able to achieve. Given our starting ad spend, we'd also love to hear your thoughts on which platform(s) and strategy would make the most of a modest initial budget while we test what works. Proposals that show real strategic thinking, not just a list of services, will stand out. We're looking to build a long-term, working relationship with the right person, so if you're interested in ongoing monthly work rather than a quick project, we'd love to hear from you. To confirm you've read this posting in full, please start your proposal with the word "Ledger." Applications without it will not be considered.