Meta Ads Expert Needed — Conversion API Setup & Server-Side Tracking to Improve ROAS

We are looking for a skilled Meta Ads specialist to help us improve our tracking setup and overall ad performance. Currently, we are running Meta Ads campaigns, but our pixel data quality is not optimal — we're experiencing signal loss due to browser-side limitations, iOS restrictions, and ad blockers. This is negatively impacting our campaign performance and ROAS. We need someone to set up and configure the Meta Conversions API (CAPI) with server-side tracking so that we can send higher-quality event data directly to Meta — bypassing browser limitations and improving the accuracy of our reporting and optimization signals. --- SCOPE OF WORK: •⁠ ⁠Audit our existing Meta Pixel setup and identify data quality issues •⁠ ⁠Set up Meta Conversions API (server-side) to complement the browser pixel •⁠ ⁠Implement event deduplication to avoid double-counting •⁠ ⁠Ensure key events (PageView, AddToCart, Purchase, etc.) are firing correctly and with the right parameters •⁠ ⁠Improve Event Match Quality (EMQ) score by passing customer data (hashed email, phone, etc.) correctly •⁠ ⁠Configure and verify events in Meta Events Manager •⁠ ⁠Optimize tracking to improve campaign performance and ROAS •⁠ ⁠Provide a short handover document explaining what was done --- PREFERRED TOOLS / PLATFORM: Please mention in your proposal which platform our website is on (e.g., Shopify, WooCommerce, custom) — and how you typically implement server-side tracking (e.g., via GTM server container, native CAPI integration, or third-party tools like Stape, Elevar, etc.). --- WHAT WE'RE LOOKING FOR: •⁠ ⁠Proven experience with Meta Pixel setup and Conversions API •⁠ ⁠Strong understanding of server-side tracking and event data quality •⁠ ⁠Ability to improve ROAS by technically improving the data we send to Meta •⁠ ⁠Attention to detail and clean implementation •⁠ ⁠Clear communication Please share examples of past work or results you've achieved with similar setups.