Meta Ads Expert for Local Lead Generation

# Meta Ads Expert Needed for Truck Accessory & Commercial Vehicle Upfitter (Lead Generation) We are looking for an experienced Meta (Facebook & Instagram) advertising specialist to manage paid advertising for our growing vehicle upfitting business in New Mexico. Our company installs truck accessories and commercial vehicle equipment, including: * Spray-on bedliners * Tonneau covers * Running boards * Lift kits and suspension * Camper shells * Fleet and contractor vehicle upfits * Custom fabrication Our goal is simple: generate high-quality local leads that turn into profitable installs—not vanity metrics like likes or followers. ## Responsibilities * Build and manage Meta lead generation campaigns * Create and test multiple ad creatives and audiences * Retarget website visitors and previous customers * Optimize campaigns for phone calls, quote requests, and appointments * Install and verify Meta Pixel and conversion tracking * Work with our team to create compelling offers and promotions * Provide weekly performance reports with recommendations ## Required Experience Please apply only if you have: * 3+ years managing Meta Ads professionally * Experience generating leads for local service businesses * Experience with high-ticket products or services ($500–$10,000+) * Strong understanding of Meta Ads Manager, Pixel, Conversion API, and attribution * Excellent English communication skills **Bonus points if you have worked with:** * Truck accessory companies * Automotive aftermarket businesses * Vehicle wrap or tint shops * Spray-on bedliner companies * Home service businesses * Fleet or commercial equipment companies ## When You Apply Please include: 1. A brief overview of your experience. 2. Three examples of successful Meta lead generation campaigns. 3. Your average cost per qualified lead for similar businesses. 4. Screenshots (or case studies) from Meta Ads Manager showing results. 5. Your recommended monthly management fee. 6. Your recommended monthly ad budget for a business like ours. 7. Whether you also manage Google Ads. 8. How you track calls, form submissions, and actual sales. ## Success Metrics We care about: * Qualified leads * Cost per qualified lead * Booked appointments * Sales generated * Return on ad spend (ROAS) We are looking for a long-term marketing partner. If you consistently generate profitable leads, there is an opportunity to expand into managing additional locations and increasing ad spend. **Please begin your proposal with the words "Waypoint Growth" so we know you've read the entire posting.**