Paid Media Buyer – Meta & Google Ads (Lead Generation for Home Services)

We are looking for a results-driven Senior Paid Media Buyer to manage and optimize our digital advertising campaigns focused on lead generation for local service businesses. This role is focused on performance marketing, not branding or social media management. The primary objective is to generate qualified inbound leads at profitable cost-per-lead targets through Meta (Facebook/Instagram) and Google Ads. The ideal candidate has proven experience running local service lead generation campaigns and understands how to build and scale campaigns that produce measurable ROI. Responsibilities • Build, launch, and optimize paid ad campaigns across Meta (Facebook/Instagram) and Google Ads • Develop and test creative, copy, and audience targeting • Monitor and optimize campaigns daily to improve cost per lead and conversion rates • Implement tracking using Meta Pixel, Google Tag Manager, and conversion events • Provide clear reporting on campaign performance and KPIs directly tied to revenue production. not just CPL. • Work with our team to continuously improve funnels, landing pages, and ad creative Requirements • Proven experience running paid lead generation campaigns • Experience with local service businesses or home services (highly preferred) • Strong understanding of Meta Ads Manager and Google Ads • Ability to interpret performance data and make optimization decisions • Experience lowering cost per lead while scaling spend • Strong communication and ability to collaborate with internal teams Preferred Experience • Home services or contractor marketing with minimum of 3 million spent on (garage floors, coatings, construction, etc.) • Funnel and landing page optimization • Experience scaling campaigns beyond $5k–$10k monthly ad spend Project Details • Contract / freelance position • Remote • Initial focus on lead generation campaigns • Opportunity for long-term work as campaigns scale