Senior Google Ads Specialist Needed for Complete B2B Lead Generation Setup (GA4 + GTM)

We are TOP Hunter, an executive search/headhunting firm placing C-level and senior management talent. We want to launch Google Ads to generate qualified inbound inquiries from companies looking to hire top executives. We are starting essentially from scratch - no analytics or conversion tracking is in place yet - so we need a senior specialist to take this from audit through to a fully tracked, approved, live account. This is a B2B lead-generation project (a high-value recruiting service, not e-commerce). Lead quality matters far more than volume. What we need (full scope): Pre-launch website & tracking-readiness audit of our site - review landing pages, lead forms, CTAs, page speed and basic UX from a paid-traffic conversion standpoint. Tell us what needs fixing for Ads to perform (our developer implements fixes on our side). Google ecosystem setup & connection - create/configure Google Analytics 4, set up Google Tag Manager, link Google Ads ↔ GA4, configure the data stream and ensure clean, reliable data flow across all three. Conversion tracking - define and implement our key conversions (lead-form submissions, contact requests, phone/email clicks) via GTM, import them into Google Ads and GA4 and verify everything fires correctly. Google Ads account preparation - set up and structure the account properly for our service. Keyword research/semantic core - build the keyword set around our services (executive search, headhunting, C-level/senior recruitment, etc.) with appropriate match types, plus a negative-keyword baseline to keep out irrelevant traffic (e.g. job-seekers vs. hiring companies). Campaign & ad-group structure - logical, theme-based campaigns and ad groups aligned to our services and search intent. Ads & extensions - write Responsive Search Ads (full set of headlines + descriptions) and configure all relevant ad extensions/assets (sitelinks, callouts, structured snippets, call). Pre-launch approval - present the complete setup (tracking, account structure, keywords, ad groups, ads, budget/bidding plan) for our written sign-off before anything goes live. We want to review and approve together. Launch & verification - after our approval, launch the campaigns, confirm tracking and conversions are recording correctly and provide a short post-launch check. Nice to have (optional): a simple Looker Studio dashboard (Google Ads + GA4) so we can monitor spend, leads and cost-per-lead at a glance. What we'll provide: live website (landing pages exist), admin access to Google Ads/GA4/GTM (or we'll create the accounts together), our service list and value proposition, target countries/languages, monthly budget, competitor list and our definition of a qualified lead. You're a great fit if you: are a senior Google Ads/PPC specialist with proven results in B2B/lead-generation accounts; are strong in GA4, GTM and conversion tracking and have built tracking + accounts from scratch before; structure accounts cleanly and explain your decisions in writing; and are comfortable working async via Upwork chat + written reports, with an optional short kickoff call. Budget: Fixed-price, milestone-based. Guide: ~$300-$600 for the full setup + launch - open to your proposal if scope differs. A few questions for your proposal: Have you set up GA4 + GTM conversion tracking from scratch? Briefly - how do you verify conversions fire correctly? Share one example where you built and launched a Google Ads account for a B2B or lead-gen business and the result. For a recruiting/consulting lead-gen site, how would you define and structure the conversions worth tracking?