Social Media Manager & Content Coordinator for Personal Brand (Fashion, Fitness & Lifestyle)

About the Role I'm a creator, entrepreneur, and agency owner building a personal brand focused on fashion, fitness, lifestyle, travel, and creative entrepreneurship. I'm looking for a highly organized Social Media Manager & Content Coordinator who can help manage my content ecosystem, keep posting consistent, oversee editors, coordinate shoots, and help drive audience growth and brand partnership opportunities. The ideal candidate is equal parts content strategist, project manager, and social media operator. This is an ongoing monthly engagement with long-term growth opportunities. Key Responsibilities 1. Social Media Management & Publishing Schedule and publish 5–6 feed posts per week (Reels + Carousels) Maintain content balance across: Fashion Fitness Lifestyle Travel Entrepreneur/Creator Content Behind-the-Scenes Write and optimize captions Research hashtags and SEO keywords Monitor posting performance and optimize timing Maintain Instagram Highlights and content organization 2. Story Strategy & Daily Management Plan and publish 4–5 stories daily Mix evergreen content with interactive engagement features: Polls Questions Sliders Countdowns Reposts Track story performance and engagement metrics 3. Content Planning & Creative Direction Develop monthly content calendars Create weekly content capture plans Provide: Shot lists Creative briefs Mood boards Content references Help identify trends and new content opportunities Develop recurring content series and hooks 4. Editing & Content Production Management Manage workflow for approximately 10 edited Reels/TikToks per month Coordinate with video editors Review edits before approval Ensure consistency across: Color grading Branding Pacing Audio Captions Organize all assets in Google Drive 5. Brand Partnerships & Outreach Research 20 relevant brands per month across: Fashion Fitness Grooming Lifestyle Travel Maintain partnership outreach tracker Assist with outreach and follow-up Develop 2–3 collaboration concepts or pitch outlines monthly 6. Affiliate & Creator Platform Management Manage affiliate platforms such as: ShopMy LTK Amazon Storefront Update featured products Track top-performing affiliate links Provide monthly affiliate performance summaries 7. Reporting & Growth Optimization Conduct weekly strategy calls Maintain content tracking dashboard in Notion Deliver monthly analytics reports including: Follower growth Reach Engagement rate Story performance Top-performing content Recommendations Execute monthly A/B testing initiatives Monthly Deliverables Content 20–24 Feed Posts Published Daily Story Management Monthly Content Calendar Weekly Content Capture Plans Video Management of 10 Edited Reels/TikToks Partnerships 20 Brand Outreach Targets 2–3 Partnership Concepts/Pitches Reporting Weekly Strategy Meetings Monthly Performance Report Ideal Candidate You have experience managing creator, influencer, or personal brand accounts and understand what drives growth on Instagram, TikTok, and short-form video platforms. Bonus if you have experience with: Fashion brands Fitness creators Luxury/lifestyle content Notion Google Drive workflows ShopMy or LTK Influencer partnerships