Social Media and Digital Marketing Specialist

We are seeking a creative, results-driven Social Media & Digital Marketing Specialist to lead our brand growth initiatives across digital platforms. This role is responsible for developing marketing strategies, creating engaging content, managing advertising campaigns, growing online communities, and driving audience acquisition. The ideal candidate combines creativity with analytics, understands modern social media trends, and can turn ideas into measurable growth. Key Responsibilities Strategy & Growth * Develop and execute social media and digital marketing strategies. * Build brand awareness and audience engagement across platforms. * Identify growth opportunities, trends, partnerships, and collaborations. * Research competitors and industry best practices. * Create and manage monthly marketing calendars and campaigns. Content Creation * Create engaging reels, short-form videos, promotional content, and social media posts. * Develop creative concepts, storyboards, captions, and campaigns. * Coordinate content production from concept to publication. * Optimize content for maximum reach and engagement. Advertising & Campaign Management * Plan, launch, and optimize paid advertising campaigns. * Manage campaign budgets and monitor ROI. * Conduct audience targeting, retargeting, and A/B testing. * Generate qualified traffic, leads, and audience growth. Community & Partnership Development * Build relationships with creators, influencers, partners, and collaborators. * Coordinate cross-promotional campaigns and partnership opportunities. * Engage with online communities and industry groups. * Support community-building initiatives and audience retention efforts. Analytics & Reporting * Track key performance metrics and campaign effectiveness. * Provide weekly and monthly performance reports. * Recommend data-driven improvements to increase growth and engagement. * Monitor industry trends and platform algorithm changes. ⸻ Requirements * Proven experience in social media marketing and digital advertising. * Strong understanding of Instagram, Facebook, YouTube, TikTok, and emerging platforms. * Experience creating reels, short-form videos, and promotional content. * Knowledge of Meta Ads Manager, YouTube Studio, Google Analytics, and social media scheduling tools. * Excellent communication, creative thinking, and storytelling skills. * Ability to work independently and drive initiatives from strategy to execution. ⸻ Performance-Based Targets & Incentives This role includes performance-based goals tied to growth and business outcomes. Examples of measurable targets: * Audience growth across social platforms * Content engagement rates * Qualified creator/partner acquisition * Campaign ROI and advertising performance * Monthly reach and impressions * Strategic partnership development * Lead generation and conversion growth * Community growth and retention Additional incentives and bonuses may be offered based on achievement of agreed performance targets. What We’re Looking For We are looking for someone who thinks like a growth partner—not just a content creator. The right candidate should be proactive, strategic, data-driven, and capable of helping scale a fast-growing media and entertainment brand through innovative marketing, partnerships, and audience engagement.