TikTok Shop & Influencer Management (Monthly Retainer)

TikTok Shop Management & Influencer Growth Team (End-to-End Management) Project Overview We are looking for an experienced team to manage our TikTok Shop and creator partnerships end-to-end on a monthly retainer basis. The team will be responsible for growing sales through a combination of TikTok Shop optimization, daily content execution, influencer recruitment, creator relationship management, and campaign performance tracking. The goal is to build a scalable TikTok sales channel that consistently drives brand awareness, creator-generated content, and revenue growth. Scope of Work 1. TikTok Shop Management Product Listings * Create and optimize product listings * Keyword research and SEO optimization * Product title, description, and image optimization * Category management * Product bundle creation * Promotional offer setup * Inventory monitoring coordination Store Optimization * Storefront optimization * Product merchandising * Shop health monitoring * Competitor analysis * Conversion optimization recommendations * Campaign setup and management 2. Content Management Daily Content Execution * Post content daily on TikTok account * Content calendar creation * Caption writing * Hashtag research * Trend monitoring * Content scheduling * Performance analysis Content Planning * Weekly content strategy * Viral trend identification * Product-focused content planning * UGC content coordination * Influencer content repurposing 3. Influencer & Affiliate Program Management (Primary Responsibility) Influencer Recruitment * Daily outreach to creators * Creator prospecting and qualification * Affiliate recruitment * Niche research * Creator database management Influencer Relationship Management * Creator onboarding * Product seeding coordination * Communication management * Content briefing * Performance monitoring * Creator retention strategy Campaign Management * Track creator performance * Ensure content delivery timelines * Coordinate revisions when required * Maintain creator engagement * Scale high-performing creators 4. Reporting & Analytics Weekly Reporting * Sales performance * Creator recruitment metrics * Creator content performance * Top-performing videos * Growth opportunities Monthly Reporting * Revenue summary * Influencer ROI analysis * Affiliate sales contribution * Content performance summary * Next-month action plan Key Result Areas (KRAs) KRA 1: Influencer Acquisition Targets * Source and evaluate 300+ influencers monthly * Contact 200+ qualified influencers monthly * Onboard minimum 20–40 new creators monthly * Maintain creator pipeline database Success Metric: * Number of active creators producing content KRA 2: Influencer Retention & Relationship Management Targets * Maintain active communication with all creators * Retain top-performing creators * Ensure creators receive brand guidance * Build long-term partnerships Success Metric: * Creator retention rate * Repeat content rate KRA 3: Content Production Targets * Daily TikTok posting * Weekly content calendar * Trend-based content implementation * Consistent brand messaging Success Metric: * Content consistency * Engagement growth * Video view growth KRA 4: TikTok Shop Optimization Targets * All listings optimized * Continuous listing improvements * Promotional campaigns launched * Store conversion improvements Success Metric: * Shop conversion rate * Product page performance KRA 5: Revenue Growth Targets * Increase TikTok Shop sales monthly * Increase affiliate-driven revenue * Improve ROAS from creator campaigns Success Metric: * Monthly sales growth * Affiliate sales contribution * Revenue generated per creator Monthly Deliverables Daily * Creator outreach * Influencer follow-ups * Creator onboarding * TikTok content posting Weekly * Performance report * Creator recruitment report * Content calendar * Optimization recommendations Monthly * Full TikTok Shop audit * Influencer performance report * Revenue and sales report * Growth strategy for following month