TrulyUs | Growth Marketing Strategist (Meta Advertising)

About TrulyUs TrulyUs is building a new kind of dating platform based on trust, identity verification, honesty, and intentional relationships. Rather than competing by adding more features, we're challenging many of the assumptions that traditional dating apps have made over the last decade. We're looking for someone who enjoys testing ideas, understanding customer psychology, and discovering what messages genuinely resonate. This is not a traditional social media management role. Type: Independent Contractor (Hourly) No agencies please. I am looking to work directly with an individual. What you'll do Your primary responsibility is to design and manage a structured experimentation program using Meta advertising. You'll work closely with the founder and Social Media director and the Paid Media Specialist (focused on ad placement and analysis) to develop hypotheses, messaging themes, interpret results, and continuously improve positioning for customer acquisition. Responsibilities include: • Develop messaging themes and campaign hypotheses. • Design structured A/B and multivariate tests. • Recommend creative concepts and briefs for ad production. • Manage Meta campaign structure, audiences • Identify actionable insights from campaign performance • Recommend the next round of experiments based on the data. Success looks like You're measured by how quickly we learn. For example: • Which emotional messages resonate? • Which audiences convert best? • Which hooks generate the lowest acquisition cost? • What have we learned about our customers this week? Required experience • 5+ years managing Meta advertising campaigns. • Demonstrated success improving customer acquisition for consumer products. • Strong experience with experimentation and A/B testing. • Comfortable interpreting marketing analytics and performance metrics. • Experience with subscription businesses, marketplaces, consumer technology, dating, fintech, or direct-to-consumer products is strongly preferred. • Excellent written communication. • Comfortable challenging assumptions with evidence. Bonus experience • Consumer psychology • Behavioral economics • Customer research • Conversion rate optimization (CRO) What I'm looking for Curiosity is more important than ego. I want someone who enjoys asking: "Why did this work?" instead of simply saying: "Let's spend more money on the winner." I value clear thinking, intellectual honesty, and evidence-based decision making. If the data proves my assumptions wrong, I want someone who is comfortable saying so. When applying, please include: 1. Two examples of consumer products you've helped grow. 2. A brief description of your approach to experimentation. 3. An example of an insight that changed a marketing strategy. 4. Your hourly rate and weekly availability.