Paid Media Specialist Needed – Google Ads Lead Generation

We're looking for an experienced Google Ads specialist to take over and optimize an established account for a coworking and executive office provider with multiple locations throughout the Northeast. The account is already active, but we're looking for someone who can improve performance through strategic optimization—not simply manage campaigns. Project Scope You'll be responsible for: Auditing the existing Google Ads account Reviewing campaign structure and consolidation opportunities Search term analysis and negative keyword management Keyword expansion and optimization Improving Quality Scores and ad relevance Creating and testing new ad copy Optimizing bidding strategies Improving conversion rates and lowering CPL Managing location-based campaigns across multiple markets Making recommendations for landing page improvements when appropriate Tracking A new measurement framework has recently been implemented using GA4 and Google Tag Manager. Conversion tracking is already being upgraded, so you'll work from clean data rather than setting up analytics. Experience Required 5+ years managing Google Ads Strong lead generation experience Local service or multi-location business experience Experience reducing cost per lead while increasing qualified conversions Comfortable interpreting GA4 reporting Experience with Performance Max, Search, and remarketing campaigns Excellent written English Nice to Have CallRail experience Google Ads certifications Experience with coworking, commercial real estate, office leasing, or B2B lead generation Landing page optimization / CRO experience Deliverables Initially, we'd like you to: Audit the account Present prioritized optimization recommendations Implement approved changes Monitor performance weekly Provide a concise monthly report with insights and next steps To Apply Please include: Examples of Google Ads accounts you've significantly improved Average monthly budgets you've managed Before-and-after performance metrics (CPL, ROAS, conversion rate, etc.) Your hourly rate Your weekly availability Start your proposal with "Stark" so we know you've read the posting. This will begin as a project for one client, with the opportunity for ongoing work across additional client accounts if it's a good fit.