Social Media Growth Manager — Pinterest, TikTok & Instagram (Wedding/Lifestyle Brand)

⚠️ Please read before applying: Any applicant who contacts us, our team, or our brand's social accounts/website/email outside of Upwork messaging will be automatically disqualified from this process, no exceptions. All communication stays on Upwork until we're ready to move forward. About us: We're a small wedding-industry company that mails couples a fully loaded analog camera for them to use throughout their wedding weekend, then edits the footage into a short film. We have a large library of existing footage and a steady stream of new clips from our in-house filmmaker. Content isn't the bottleneck — execution and growth strategy are. What you'll own: -Daily scheduling and posting across Pinterest, TikTok, and Instagram (we use a scheduling tool already) -Writing captions using our existing brand voice guide and caption formula -Building and maintaining a Pinterest board/pin strategy from scratch -Light community engagement (comments, DMs) in brand voice -Basic weekly reporting: follower/account growth, top-performing content, and traffic/clicks back to our site What we're looking for: -Proven track record growing Instagram, TikTok, and Pinterest accounts — please include real numbers or case studies, not just "I manage social media" -Experience optimizing for website traffic and conversions/bookings, not just follower count or likes -Comfortable working from a brand voice guide rather than freelancing your own tone -Wedding, lifestyle, or visual/creative brand experience is a strong plus -Familiarity with social scheduling tools (Buffer, Later, etc.) To apply: Send a short note on why you're a fit, plus 1–2 examples of accounts you've grown with real metrics (screenshots are fine). Company name and account access will be shared after interview.