Elite Google & Meta Ads Strategist for $12M E-commerce Brand

Preference will be given to candidates who have managed large Google and Meta advertising budgets ($250,000+/month). We are a 56-year-old direct-to-consumer guitar company generating approximately $12 million annually. We already have a PPC manager. We are not looking for someone to replace him. We’re looking for an elite strategist to audit our advertising, analytics, attribution, and overall marketing machine to help us scale back to consistent six-figure sales days. We’re not looking for someone to manage campaigns. We’re looking for someone who can tell us where we’re wrong. What You’ll Do * Audit Google Ads * Audit Meta Ads * Audit GA4 & Google Tag Manager * Audit attribution and conversion tracking * Identify wasted ad spend * Find scaling opportunities * Review landing pages and conversion funnels * Work alongside our current PPC manager as a senior advisor We’re looking for facts, not opinions. Required Experience * Google Ads * Meta Ads * GA4 * Google Tag Manager * High-ticket e-commerce * Large advertising budgets If your first instinct is to increase budgets or adjust bids before auditing tracking, attribution, landing pages, and conversion data, this probably isn’t the right position. This position may evolve into overseeing our entire paid acquisition strategy if we’re convinced you’re the right person. Please Answer One Question If you inherited our account tomorrow, what are the first 5 things you would audit, in order, and why? There is no “correct” answer. We’re interested in understanding how you think and prioritize problems. Generic or AI-generated proposals will be ignored.