Google Ads + Meta/Instagram Specialist — Competitor Conquest Campaign for Legal Education Brand

myLawCLE is an established continuing legal education (CLE) provider — 13+ years online, serving attorneys nationwide with live and on-demand accredited courses. Our competitors (large national CLE brands) actively bid on our brand name in Google. We're ready to defend our brand and take the fight to theirs. We're hiring a hands-on freelancer — not an agency — to build and run this from scratch. What you'll build and manage: Brand defense campaign (Google Search) — reclaim the top ad slot on searches for our own brand name and variants. Competitor conquest campaign (Google Search) — bid on competitor brand keywords (think Barbri, Lawline, and similar), with tightly written compliant ad copy and dedicated comparison landing pages (we'll build pages to your spec, or you can advise on ours). Meta/Instagram campaigns — prospecting and retargeting targeted at practicing attorneys; creative direction welcome, we can produce assets in-house. Conversion tracking — proper setup in GA4, Google Ads, and Meta Pixel/CAPI so every dollar is attributable. Reporting — a simple weekly scorecard: spend, CPC, conversions, CPA by campaign, plus what you're changing and why. First 30 days: account audit/setup, tracking verified, brand defense live within week 1, conquest campaign live by week 3, Meta campaigns live by week 4. Requirements: 3+ years running Google Search and Meta ads with your own hands (you build the campaigns — no handing off to a team) Demonstrated experience with competitor/conquest keyword campaigns — you know the trademark rules (bidding vs. ad-copy use) cold Proof of results: screenshots or screen-share of accounts you personally managed (redact client names as needed) Strong written English — ad copy for an attorney audience must be sharp B2B, professional services, legal, or education niche experience is a big plus Comfortable working async with a US (Central time) team Not a fit: agencies pitching a team, media buyers who only do e-commerce dropshipping, anyone proposing bot traffic, fake reviews, or trademark-infringing ad copy. Budget: hourly rate + ad spend paid directly by us (you will work inside OUR ad accounts — we retain ownership and admin access at all times).