Quick summary: Need existing video spiced up to be EXCITING! Music, motion design, voiceover and/or acting, it's up to you, just make it seem like the event of a lifetime!
Target audience and their motivation: 40+ year old health coaches (mostly women) and health-conscious people looking to learn and network
Aim of the film: To get people to sign up for the event
How you are going to use the film: On the website (http://www.thehealthcoach.net/), possibly elsewhere for marketing
1:30-2:00 min long covering the event...
a) this is what it is
b) this is how it'll help
c) this is why you should be here
d) this is what to do next
Then you can have the page do the rest of the 'selling'...
Use existing footage: https://drive.google.com/folderview?id=0B3RFKYmoQDOTfk9fVVR6c3lzV201RmxHTTR5aTlCVkN6WElyLXV4TXlPeUdHTmRmYlRQc0k&usp=sharing
Can use attached script.
See website for more details: http://www.thehealthcoach.net/