10 Advanced SEO Courses To Develop Your Career and Skills

10 Advanced SEO Courses To Develop Your Career and Skills

The internet hosts billions of web pages, making search engine optimization (SEO) super important for brand visibility online. SEO is the process of improving a website’s ranking in search engine results pages (SERPs) to drive organic traffic; it involves keyword research, content optimization, and link building.

Having advanced SEO skills can help you thrive in the digital marketing world by attracting more visitors to your website and, ideally, converting them to loyal customers, followers, or fans.

Interested in taking your SEO skills to the next level? In this article, we’ll highlight some of the top advanced SEO courses to enroll in to enhance your knowledge and expertise.

10 advanced SEO courses to consider:

  1. Technical SEO by Udemy
  2. Crafting a Winning SEO Strategy by Semrush
  3. The Professional’s Guide to SEO by Moz
  4. HubSpot Academy’s Advanced Content Marketing Certification Course
  5. SEO Training Masterclass 2024: Beginner To Advanced SEO by Udemy
  6. Advanced Search Engine Optimization (SEO) Certification Training by Simplilearn
  7. Google SEO Fundamentals by Coursera
  8. Yoast SEO Academy: Premium Training Subscription
  9. LinkedIn Learning’s SEO: E-Commerce Strategies
  10. Search Engine Optimization (SEO) by Udacity

1. Technical SEO by Udemy

Technical SEO by Udemy

The Technical SEO course by Udemy covers everything from the basics to more advanced concepts, helping individuals build SEO-friendly websites. It teaches you to figure out why a website may be performing poorly and outlines steps for improvement. This course provides instruction on how to perform comprehensive audits and identify problem areas.

This option offers a one-hour lecture video, lifetime access once purchased, and a certificate of completion. It’s entirely self-paced and online, giving you the freedom to learn anytime, anywhere. You will, however, need a fundamental knowledge of HTML to follow along.

Best for: Bloggers, web developers, small business owners, digital marketers

Course structure:

  • Introduction to search engine optimization
  • Optimize title tags
  • Optimize meta description tag
  • Image alt tags
  • Links
  • Anchor text
  • Follow links vs. nofollow links
  • URL best practices
  • HTTP status codes


  • $19.99 for lifetime access (price may change based on current promotions)

2. Crafting a Winning SEO Strategy by Semrush

Crafting a Winning SEO by Semrush

Semrush gives you the necessary tools for keyword research, competitor analysis, and content marketing to supercharge your SEO strategies. Their Crafting a Winning SEO Strategy course equips marketing teams with vital SEO skills, including how to plan, create, and execute an SEO strategy successfully. Enrolling in this SEO certification course grants you access to downloadable study materials, including slides, lecture videos, SEO articles, and case studies for inspiration.

This self-paced online course lets you study at your convenience. At the end of the course, you’ll take a certification exam to validate your new knowledge. If you pass, you’ll get a certificate to enhance your portfolio.

Best for: Marketing managers, digital strategists, senior marketing executives

Course structure:

  • SEO strategy basics
  • Building your SEO strategy
  • Delivering your SEO strategy
  • Presenting your strategy


  • Free

3. The Professional’s Guide to SEO by Moz

By Moz

Moz’s Professional’s Guide to SEO provides detailed steps that marketing experts can use to advance their expertise from knowing basic SEO to creating advanced strategies and enhancing online visibility. It focuses primarily on the Google search engine, which is the most popular way to search the internet.

The Professional’s Guide to SEO goes in depth into Google’s algorithm, explaining how the search engine ranks and retrieves web pages. You’ll get a deeper understanding of how search engines work, how new technologies like machine learning, natural language, and artificial intelligence shape SEO, and how to use them in a digital marketing workflow.

Best for: beginner SEO professionals, digital marketing teams, content strategists

Course structure:

  • Advanced SEO strategy
  • All About Google: The Algorithm
  • All about Google: The SERPs
  • Keywords and content
  • Link-building and link-earning tactics
  • Technical SEO
  • Competitive SEO
  • Measuring and tracking SEO
  • Working in SEO
  • Enterprise SEO


  • Free

4. Advanced Content Marketing Certification Course by HubSpot Academy

Advanced Content Marketing Certification

HubSpot’s Content Marketing Certification Course helps you validate your SEO skills and knowledge. The course includes 12 lessons, 54 videos, and 11 quizzes, covering about eight hours. Apart from English, the course is available in German, French, and Spanish. Several instructors teach this certification program, offering skills and knowledge from different, unique viewpoints.

Best for: Content marketers, social media managers, marketing students

Course structure:

  • The power of storytelling
  • Building a content creation framework
  • Planning a long-term content strategy
  • Generating content ideas
  • Creating quality blog content your audience loves to read and share
  • How HubSpot uses blogging to rank #1 on Google
  • Extending the value of your content through repurposing
  • Creating topic clusters and pillar pages
  • How to create a successful video marketing strategy
  • Building a guest blogging strategy powered by SEO
  • How to effectively promote content
  • Measuring and analyzing your content


  • Free

5. SEO Training Masterclass 2024: Beginner To Advanced SEO by Udemy

SEO Training Masterclass

The SEO Training Masterclass for 2024: Beginner To Advanced SEO on Udemy covers new SEO technologies, practices, and processes. It helps you acquire skills to thrive in the rapidly evolving tech scene and teaches you to create effective SEO strategies. You’ll learn from SEO case study examples.

The course also explores SEO for e-commerce businesses, focusing on Shopify. But even if your website is powered by WordPress or developed using Wix, this masterclass will give you the skills to enhance its SERP ranking.

It comes with a wide range of learning resources, including six articles, 18 hours of on-demand video, and 85 other downloadable files. You can also learn at your own pace and get a certificate for successful completion.

Best for: SEO beginners, marketing students, job seekers in digital marketing

Course structure:

  • SEO keyword research
  • Starting to use SEO tools
  • Google search console tools to check performance and indexing
  • Student questions to answer now that you understand about SEO keywords
  • On-page SEO: Intent match, WordPress Yoast SEO, and Shopify meta tags
  • On-page SEO beyond meta title and meta description
  • SEO with artificial intelligence software, ChatGPT
  • The URL structure for SEO
  • Google Analytics for SEO and website usability


  • $109.99 for lifetime access (price may change based on current promotions)

6. Advanced Search Engine Optimization (SEO) Certification Training by Simplilearn


The Advanced SEO Certification Training program by Simplilearn takes you through SEO fundamentals, including link building, research, and analytics. You’ll work on real-life projects and learn how to use cutting-edge SEO tools. The individual online course is taught live by top instructors and practitioners.

Businesses can also choose the enterprise training option to upskill their workforce. This corporate training program uses a custom learning model where you can choose a self-paced or instructor-led option.

To get certified, you must complete at least 85% of the training program and five projects, and score at least 75% in a simulation test.

Best for: Marketing managers, SEO analysts, business leaders

Course structure:

  • Introduction to SEO
  • On-page and off-page SEO
  • Technical SEO
  • Link building and link marketing
  • Connecting e-commerce
  • Obstacles in SEO
  • Sitemaps
  • The future of SEO
  • Practice project


  • $1,199 for individual online course; flexible pricing for corporate training courses

7. Google SEO Fundamentals by Coursera

Google SEO

Google SEO Fundamentals by Coursera gives you a foundational understanding of SEO practices and tools with hands-on projects. Industry experts will teach you how SEO concepts fit in the modern digital market. At the end of the training, you’ll be awarded a shareable certificate you can use to enhance your portfolio.

This course takes approximately 29 hours and has a flexible schedule, so you can learn at your own pace. It’s a good option for learning to perform competitive analysis, do keyword research, create sitemaps, and manage errors. It’s offered in collaboration with the University of California, Davis.

Best for: Marketing students, SEO beginners, job seekers, career changers

Course structure:

  • Getting started and introduction to on-page SEO
  • Introduction to off-page SEO
  • Introduction to technical SEO
  • Keyword theory and research


  • Free with a 7-day Coursera Plus trial, then $59 per month/$399 annually (two-week money-back guarantee)

8. Yoast SEO Academy: Premium Training Subscription

Yoast SEO

Yoast SEO Academy offers a wide range of diverse courses, from local SEO training to more advanced ones like AI for SEO training. Each includes ready-to-use templates to flex and develop your skills in real-world projects.

Enrolling in Yoast SEO Academy’s Premium option also gives you access to other courses to keep your SEO skills up to date. The courses are self-paced, so you can learn on your schedule. Students are awarded badges and certificates upon completing each program.

Best for: Website owners, bloggers, beginner to advanced SEO professionals

Content structure:

  • All-around SEO training
  • AI for SEO training
  • International SEO training
  • Keyword research training
  • Local SEO training
  • E-commerce SEO training
  • SEO copywriting training
  • SEO for beginners training
  • Site structure training
  • Structured data for beginners training
  • Technical SEO training
  • WordPress block editor training
  • WordPress for beginners training
  • Yoast SEO for WordPress plug-in training
  • Understanding structured data training
  • Replays of the monthly The SEO Update by Yoast
  • The Yoast SEO Premium plug-in


  • Yoast Academy: free but limited access to courses
  • Yoast Academy Premium: $99 annually for unlimited access

9. LinkedIn Learning’s SEO: E-Commerce Strategies

Linkedin Learning

LinkedIn Learning’s E-Commerce Strategies online SEO course equips business owners and entrepreneurs with vital SEO skills to promote their brands online. It offers valuable tips on how to find keywords and incorporate them into a website for better SERP rankings.

It’s a self-paced course that focuses exclusively on e-commerce businesses. It features multiple quizzes learners can take to assess their understanding of SEO fundamentals. View the lecture videos on various devices like tablets and mobile phones for convenience. At the end of the training, you earn a certificate you can add to your portfolio.

Best for: E-commerce managers, online retailers, digital marketing professionals

Course structure:

  • E-commerce website structure
  • Understanding URLs for e-commerce
  • E-commerce page optimization
  • E-commerce SERP optimization


  • $29.99 (price may vary based on billing country)

10. Search Engine Optimization (SEO) by Udacity


This Search Engine Optimization course on Udacity introduces you to SEO basics like link building and site audits as well as more advanced concepts. Connect with subject matter experts who take you through practical projects so you can experience real-world scenarios and challenges firsthand.

Best for: Beginners in SEO, digital marketing interns, aspiring SEO specialists and job seekers

Course structure:

  • Introduction to SEO
  • Keywords
  • On-site SEO: Optimize UX (user experience) and design
  • Off-site SEO: Link building
  • SEO audit
  • Conduct an SEO audit


  • $249 per month

Core components of advanced SEO courses

If you’re looking for an advanced SEO course to enroll in, make sure it covers any of the following core components:

  • Technical SEO. The course should explain technical SEO, particularly aspects like indexing, page optimization, and the architecture of web pages.
  • Keyword research and SEO content creation. The course should cover keyword research and the process of creating SEO-friendly content.
  • Link building and backlinks. An advanced SEO course should highlight strategies for effective link building and emphasize the importance of backlinks in SEO.
  • SEO tools and analytics. The course should also provide an overview of essential tools like Google Analytics, Semrush, and Moz and their applications in SEO strategy.
  • Local SEO and e-commerce SEO. Advanced SEO courses should guide individuals in tailoring SEO strategies for local businesses and e-commerce platforms.
  • Social media integration. An advanced SEO program should teach users how to use social media platforms like LinkedIn to gain SEO benefits.

How to choose the right advanced SEO course

Most advanced SEO courses promise to sharpen your knowledge and expertise. Let’s review some tips to help you select the right one:

  • SEO experience. Consider your SEO expertise when looking for courses. If you’re more of a beginner, introductory courses covering SEO basics may be a better option.
  • Budget. Advanced SEO courses may have various pricing. There are also free courses you can enroll in. It all boils down to your budget.
  • Specific areas of interest. Advanced SEO courses cover different modules. Some focus on particular fields, such as e-commerce SEO. Choose a course that aligns with your interests or line of work.
  • Learning style. Some courses support a self-paced and flexible learning schedule, while others require students to attend live sessions. Go for courses that suit your desired learning style.

Find SEO jobs on Upwork

These advanced courses can sharpen your SEO skills, allowing you to develop effective strategies for your website or that of a client. Continuous learning is important for SEO professionals to keep up with the latest trends and developments, and online courses can make it super convenient.

While updating your SEO skills, consider working with SEO professionals and managers to help you quickly integrate SEO strategies on your website.

If you’re an SEO expert looking for work, start your job search on Upwork. You can find different search engine optimization projects to work on and grow your portfolio. Get started today!

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this article. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation. Prices are current at the time of writing and may change over time based on each service’s offerings.


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10 Advanced SEO Courses To Develop Your Career and Skills
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