45 AI Prompts To Supercharge Your SEO Strategy in 2025

AI is changing search engine optimization (SEO) strategies. SEO experts and prompt engineers can use generative AI to handle tasks ranging from keyword optimization to content generation, and much more.

This article will introduce you to 45 effective OpenAI ChatGPT prompts for SEO blueprints in 2025. We’re talking about tools for predictive analysis, machine learning techniques for personalized content creation, and AI-driven audits to incorporate into your workflow. Whether you're an SEO beginner or a seasoned expert, there’s something for everyone who wants to start using AI tools. If you’re ready, let’s navigate through the maze of AI in SEO.

Keyword research and optimization

When used correctly, AI offers a look into the most relevant, trending, and impactful SEO keywords, along with insights into optimization strategies. This can reshape your targeting approach from guesswork into precise strategizing, connecting your content with the right audience.

FAQs

To draw topic ideas from your target market’s most common queries and whether they revolve around pricing, capacity, location specifics, or available services, you can ask ChatGPT for a list of FAQs about a topic.

Example prompt: Develop a comprehensive list of frequently asked questions about “wedding venues in New York.”

Keyword clusters

Keyword clusters are groups of related keywords that allow for more comprehensive coverage of a topic or theme. AI can help create a robust keyword cluster, covering the maximum search intent around your primary keyword.

Example prompt: Generate a cluster of keywords around the primary keyword "blockchain technology."

Long-tail keywords

Long-tail keywords are specific, detailed keyword phrases that potential customers use when they’re closer to making a purchase or when using voice search.

By inputting a general topic, AI can produce a list of long-tail keywords that will help content generate high-value traffic.

Example prompt: Generate a list of long-tail keywords related to "digital marketing."

Keyword variations

Keyword variations can improve search engine visibility by matching with a broader range of search queries. They include things like plurals, abbreviations, and different word orders.

Example prompt: Create keyword variations for "SEO strategy" with high search volume.

Synonyms and related phrases

Search habits and language quirks of your audience can vary or change without warning. Generate associated synonyms and phrases a potential customer might put into a search engine.

Example prompt: Compile synonyms and related phrases for the keyword “vegan restaurants.”

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Content creation and on-page optimization

Beyond keyword research, AI offers tools for high-quality content creation and on-page optimization. By delivering insights about effective headlines, meta descriptions, and image alt tags, AI can help take your SEO content strategy from a guessing game to an informed, strategic process.

Meta description

A meta description is a brief summary describing the content of a web page. It's displayed on the search engine results page (SERP) beneath a website's title tag or headline. AI can quickly generate well-written, enticing meta descriptions to make people more likely to click on your page.

Example prompt: Write a meta description of 150-160 characters for a blog post on "Effective link-building strategies."

Introduction paragraph

The first paragraph of an article is critical, as readers use it to decide whether to invest time reading the entire piece. AI tools can help write interesting, attention-catching introductions while incorporating the primary keyword and answering search intent.

Example prompt: Generate an introduction paragraph for an article about "On-page SEO best practices.”

SEO-optimized blog title

By specifying the intended audience, tone of voice (informative, persuasive, etc.), and particular key phrases, AI can give you a list of title options.

Example prompt: Generate a compelling and SEO-optimized blog title for an article about "The impact of virtual reality on remote work.”

SEO-friendly subheadings

A list of subheadings can inspire your article’s structure and allow you to include long-tail keywords. With just a title or brief outline, AI can generate compelling, SEO-optimized subheadings.

Example prompt: Create insightful and SEO-friendly subheadings for a long-form article on "startup growth strategies.”

Image alt tags

Image alt tags, also known as alt attributes or alt descriptions, are used to describe the appearance and function of an image on a page for the visually impaired. They also help SEO by giving search engines context for the image.

Example prompt: Curate informative image alt tags for a photo gallery of "top 10 exotic travel destinations."

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Technical SEO

In the realm of technical SEO, the spotlight is on website performance, user experience, and indexability—things that can make or break your SEO success. With AI prompts designed to handle your site’s technical health—from HTML issues to crawlability concerns—you can aim for a technically sound, SEO-friendly website.

Optimizing files

While you’ll need a basic understanding of the technical side of SEO to create valuable prompts, AI can produce several optimization tips in just a few seconds. Complex topics like how robots.txt files direct web crawlers are made easier with straightforward steps to follow.

Example prompt: Provide tips for optimizing a website's robots.txt file.

Schema markups

Schema markups are a form of microdata that you add to a website's HTML to improve how search engines read and represent your page in SERPs.

If you aren’t already an expert, you should familiarize yourself with the necessary Schema.org markup types for local businesses, as well as Google's guidelines on local business schema. You’ll also want to have all contact information ready, including business name, local address, phone number, email, and operating hours.

Example prompt: Create schema markup for a local business's contact information.

Optimizing load times

If your goal is shortening page load times, but you aren’t comfortable with the technical requirements, AI can walk you through several optimization procedures.

To get the most beneficial advice, be ready with specific details about your website, including its current and desired load time, the platform it’s built on, and any speed-related issues you’ve encountered.

Example prompt: Provide advice on optimizing website load times for my e-commerce site.

Generate canonical tags

Canonical tags are a way of telling search engines that a specific URL represents the master copy of a page. They are used to prevent duplicate content problems by specifying the "canonical" or "preferred" version of a web page as part of the HTML code.

‍Example prompt: Generate canonical tags for duplicate content on an e-commerce website.

Generate an XML sitemap

With just a simple prompt, you can generate an entire sitemap—essentially a roadmap for search engines. It indicates what content you have, how it's organized, and when it was last updated.

Example prompt: Generate an XML sitemap for a newly launched news portal with different categories and tags.

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User experience

While SEO might seem dominated by algorithms and analytics, at the heart of it all are humans. Incorporating AI into your SEO strategy can greatly improve user experience (UX) and help you craft a compelling, intuitive, and engaging user journey.

SEO audit

Even with a basic understanding of technical SEO elements such as URL structure, mobile optimization, site speed, and indexability, you can easily overlook something when performing an audit.

AI can create checklists or SOPs for your team to follow when working on SEO.

Example prompt: Provide a checklist for conducting a technical SEO audit.

SEO audit report sections

An SEO audit report is a comprehensive analysis of a website's performance in organic search. It assesses various elements, such as site architecture, backlinks, content, and social media engagement, to identify existing issues and improvement opportunities.

Filling in specific details of website URLs and key metrics will make what the AI generates even more valuable.

Example prompt: Write a section on mobile-friendliness for an SEO audit report.

Website navigation guide

By specifying your website's basic structure and menu hierarchy, along with your target audience’s browsing behavior and preferences, you can generate a personalized, relevant navigation guide.

Example prompt: Generate a guide on improving website navigation for enhanced user experience.

AI chatbots

Explore versatile chatbot platforms, discussing their pros and cons and how to customize and program these chatbots for customer service scenarios.

‍Example prompt: Provide actionable steps to integrate AI chatbots for instant customer service, elevating the user's experience.

User journey

Navigation flow, content clarity, call-to-action (CTA) placement, and mobile optimization can all improve with the help of AI-generated advice.

Example prompt: Identify areas of improvement on a fintech website to provide a seamless user journey from landing to conversion.

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Link-building and backlink strategies

By harnessing AI, you can navigate this complex area to discover high-quality backlink opportunities, monitor link health, and strategize link-building efforts tailored to your brand. It's about crafting a credible digital footprint that search engines can't ignore.

Acquiring backlinks

When a website receives backlinks from reputable and relevant sites, it signals to search engines that the content is valuable and reliable, improving its ranking.

AI can help generate pitches and strategies for adding valuable backlinks.

Example prompt: Write a pitch to acquire a backlink from a high-quality website.

Generate link-worthy ideas

Remove writer’s block with AI, which can create endless lists of article ideas that can leverage inbound and outbound links.

Be sure to thoroughly understand your industry, its key trends, and the unique preferences of your target audience to get the most out of the generated topics.

Example prompt: Generate ideas for creating link-worthy content in the travel niche.

Link-building initiatives

If your current strategy isn’t working well enough, generate new ideas and avenues you might not have typically considered.

Example prompt: Propose unique ways to engage influencers and bloggers for link-building initiatives in the fashion sector.

Link exchange strategy

Narrow down the business sector or kind of website to devise a link exchange plan, as needs vary significantly across industries. You can incorporate specific targets, like improving particular web page metrics or ranking for specified keywords.

Example prompt: Devise a sustainable link exchange strategy that enhances SEO without infringing Google's guidelines.

Backlink cleanup

A backlink audit primarily aims to identify harmful or low-quality backlinks that might negatively impact the website's search engine rankings.

AI can devise a plan that's not just about removing irrelevant backlinks but also about replacing them with options that are high quality and niche specific.

Example prompt: Generate a list of actionable steps for conducting a successful backlink audit and cleanup for a tech startup blog.

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Local SEO

Local SEO focuses on region-specific searches, allowing businesses to stand out in their local market. AI in this domain helps identify geo-specific trends, consumer habits, and the right local keywords.

Google My Business optimization

Google My Business is a free tool from Google that lets you manage how your local business appears across Google products, like Maps and Search. AI can provide region-specific SEO tactics best suited for a company’s location and target audience.

Example prompt: Provide tips for optimizing Google My Business for a local bakery.

Voice search visibility

You can highlight a particular aspect of voice search optimization, such as “keywords for voice search” or “Google My Business optimization for voice search,” to gain more focused insights.

Example prompt: Suggest ways to improve voice search visibility for a restaurant.

Social media tips

Social media is a critical part of local SEO, but many companies still struggle with the basics.

Strategies can vary across Instagram, Facebook, X (formerly Twitter), etc., so consider specifying a certain social media platform. Mentioning specific aspects like “building local engagement” or “using location tags” could also yield a more focused and practical response.

Example prompt: Provide tips on how to use social media platforms to boost local SEO for a bed and breakfast.

“Near me” search results

Consumers are driven by convenience, so “near me” searches are among the most popular.

Cover all the bases with AI-generated action plans focusing on-page SEO, Google My Business information, and local link-building strategies.

Example prompt: Come up with a plan to improve “near me” search results for an Organic Market chain.

Responding to reviews

Struggling with customer review management? Request the AI to tackle specific challenges, such as dealing with negative reviews or encouraging satisfied customers to leave some that are positive.

‍Example prompt: Develop a guide on how to manage and respond to the Google My Business reviews for a local dentist.

E-commerce SEO and product descriptions

AI strategies can optimize your SEO efforts for your online store and craft compelling product descriptions that capture customer attention while boosting your page's visibility to search engines.

Product descriptions

Refine product descriptions to highlight unique selling points and design aspects in seconds. You can indicate a desired tone of voice (elegant, fun, professional, etc.) to maintain a consistent brand presence.

‍Example prompt: Generate unique product descriptions for a line of fashion accessories.

Product category pages

Hone in on the target audience and improve a product category page by incorporating specific, search-trending keywords.

Example prompt: Write an optimized meta description for a product category page.

Optimized navigation

Things like site architecture and breadcrumb navigation are often overlooked by e-commerce sites focused on product design over SEO. Help search engines to index the page, and customers to find what they’re looking for, by generating some straightforward strategies.

Example prompt: Provide tips for creating user-friendly, SEO-optimized navigation for an online bookstore.

Product image SEO

Images can significantly impact SEO, but are not always a point of emphasis. AI can help explain how to improve file sizing, alt text, and loading speed.

Example prompt: Suggest improvements to capitalize on SEO for product images within a home decor e-commerce site.

Search engine visibility

You can’t sell if no one can find your storefront. AI can help focus on specific visibility elements like on-page SEO, backlink strategies, or image optimization, and provide advice that is specific to different search engines.

Example prompt: Recommend optimization strategies for enhancing the visibility of a luxury jewelry e-commerce website on search engines.

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Analytics and reporting

Here’s where you peek behind the SEO curtain. Pairing AI and analytics gives you full access to detailed SEO data, transforming raw metrics into valuable insights.

SEO performance report

Data is only valuable if presented in an easily digested format. AI can help generate report templates, suggest key performance indicators (KPIs), and translate high-level analysis into action items for stakeholders.

‍Example prompt: Create a template for an SEO performance report for clients.

Conversion impact

Get the most conversions by measuring the correct metrics and following best practice strategies for your specific industry or business type.

Example prompt: Suggest ways to measure the impact of SEO efforts on conversions.

Key metrics

Specify the desired outcome (for instance, driving sales, increasing organic traffic, or reducing bounce rates) and generate item-specific metrics.

Example prompt: Determine the key metrics to use when evaluating SEO results for an online shoe store.

Tracking ROI

Stakeholders are interested in one thing: return on investment (ROI). Leverage AI to build a step-by-step workflow for tracking ROI.

Example prompt: Suggest ways to set up and track ROI for an SEO campaign using analytics tools.

Google Search Console

Google Search Console helps website owners, webmasters, and SEO professionals monitor and troubleshoot their website's performance in Google search results.

Sometimes, though, the data can be overwhelming and difficult to use appropriately.

‍Example prompt: Provide guidance on interpreting a Google Search Console performance report.

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Advanced SEO strategies and trends

Incorporating AI into advanced SEO strategies isn't just a trend—it's becoming a necessity. From understanding complex user behaviors to predicting future content trends, AI is revolutionizing the way we approach SEO.

Featured snippets

Featured snippets are selections of text that appear in a box at the top of Google's search results page, highlighting or summarizing information that directly answers a search query.

Consider inputting the type of content or industry your SEO strategy is targeting and providing further context—like “optimizing blog posts for featured snippets in a B2B tech market.”

Example prompt: Provide tips for optimizing content for featured snippets.

E-E-A-T

Receive quantifiable impacts of E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) on a website’s SEO performance and rankings in a practical, easily digestible explanation.

Example prompt: Explain the significance of E-E-A-T in SEO.

Social signals

Can’t get your business into the conversation on social media sites? AI can help explain social signals and develop strategies for increasing platform-specific engagement.

Example prompt: Delve into the role of social signals in SEO, offering techniques to boost them and improve ranking.

Google’s Core Web Vitals

Google’s search algorithm constantly evolves, so staying up-to-date on optimization methods is critical.

Example prompt: Outline the impact of Google's Core Web Vitals on website ranking and provide guidance on improving key metrics.

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International SEO

Expanding businesses need advice for international audiences, including elements like hreflang annotations, geo-targeting features, or language-specific keyword strategies.

Example prompt: Explore how to navigate and thrive in the complexity of multilingual and international SEO.

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Work with expert SEOs and AI prompt engineers

We live in a thrilling era where AI and SEO aren’t just crossing paths—they’re merging lanes. This means unprecedented growth for businesses if they continuously adapt and learn with the pace of AI evolution in SEO.

Thinking of revolutionizing your company’s SEO strategy with AI? Why not hire AI prompt engineers or SEO experts with a proven track record on Upwork? And for all you AI prompt engineers and SEO experts out there, don’t miss out—find work on Upwork in an international pool of potential clients.

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Upwork does not control, operate, or sponsor the tools or services discussed in this article, which are only provided as potential options. Each reader and company should take the time to adequately analyze and determine the tools or services that would best fit their specific needs and situation.