E-Commerce Design Examples and Pro Tips

E-Commerce Design Examples and Pro Tips

A recent industry report estimated that e-commerce sales amounted to about $4.9 trillion in 2021. The figure is expected to increase by 50% in the next few years. Though this is good news, it also means that the e-commerce industry is becoming crowded. Numerous businesses are shifting from physical to online stores in an attempt to boost their sales.

Increased rivalry in the e-commerce industry means online businesses must employ new tactics to stand out. The perfect place to start is by having an appealing web or store design.

An excellent e-commerce web design can facilitate a better customer experience and even generate more sales. You can use multimedia content like texts, videos, and images to create a unique brand identity that can give customers a good first impression. A good e-commerce website should also be responsive to support different devices, including mobile phones, tablets, and computers. Such features are present on large e-commerce sites like Amazon, Shopify, and the Apple store.

This article highlights several great e-commerce website design examples. We discuss some features that make these websites stand out, as well as e-commerce design tips that you can incorporate into your online store.

Get inspired by great e-commerce design examples

Here is a compilation of some of the best e-commerce website designs. These website examples have been tested and are fully responsive.

Engaging imagery

This section discusses some websites that use engaging imagery to deliver a thrilling user experience.



Allbirds sells shoes to women, men, and kids. The best part of this design is the different shots of their primary product: shoes.

Customers can see how the shoes look from multiple angles to make quick purchasing decisions.

Allbirds also provides a simple and responsive navigation to help customers access their desired section. For instance, men can see their product pages by clicking on the SHOP MEN button, while women can do so using the SHOP WOMEN button.



Everlane has fantastic web design because it pays close attention to product details. The company includes high-quality photos of models on its website so customers can see how their clothes fit from different angles.

Well-positioned product descriptions provide more information. A perfect example is the “high-waist, hip-hugging, low-stretch denim that’ll make the ‘90s proud” description. Visitors can quickly respond to the Shop Curvy Denim call to action (CTA) positioned next to the denim jeans product.

Everlane’s web photos and content are all responsive. Such content is displayed well on devices with different screen configurations. Therefore, Everlane can target people using both mobile and computer devices.

Ratio Coffee


Ratio Coffee’s responsive web design allows users to perceive how their products will fit in their home setting. This is one of the things that shoppers appreciate.

You can also see product features in the high-quality photos included on the website. The photos allow customers to feel like they are interacting with the product in a physical store.

The site also uses typography, color, and white space well. Typography is mainly concerned with how letters or texts are arranged so they are visually appealing to the user. White space, on the other hand, helps separate one product or item from another. Ratio’s UX design (user experience) has the right amount of white space to minimize confusion.



P&Co also demonstrates the full power of pictures when it comes to the e-commerce business.

The company understands that users want to see how their clothes appear when worn. The website hosts a wide variety of quality close-up images showing models in different settings and angles.

Such photos can easily appeal to customers and contribute to a good e-commerce design.



MeUndies uses a variety of high-quality pictures of models wearing MeUndies clothing. The photos change after a few seconds to further capture the user’s attention. Such pictures are likely to convince customers to make a purchase.

MeUndies’ design also uses a particular font size and typography to outline its offerings. Users can easily read and respond to this product information while browsing the website.

Top-of-the-line typography

Here are some websites that feature striking typography.



Several things stand out in Hardgraft’s excellent site design. The first thing is its use of colors. The website uses a dull color as its main background. This is a good thing because it allows users to focus on the actual product.

The second thing is typography. How Hardgraft presents its texts is quite engaging. Easily identify prices and other important information with a simple glimpse. Good typography contributes to a better e-commerce experience.

The last aspect relates to images. Hardgraft uses high-quality photos that blend into the website’s background to give an appealing look. Whenever you hover the mouse over an image, you will see another window showcasing the specific product in more detail. All these factors blend into a highly attractive e-commerce site.


Outdoor voices

Muroexe is a perfect example that you don’t have to overdo everything. Muroexe features a simple design and typography that make it easy for customers to browse and find their desired product.

Muroexe shoe products display in neat rows with plenty of padding and white space (in this context, padding refers to the space around an item). This allows the customer to easily differentiate one item from another.

Interactive videos

Knowing how to incorporate interactive videos on your e-commerce website can allow you to promote user engagement with your brand. Here are some e-commerce websites that use interactive videos to showcase their products.

Outdoor Voices

Outdoor voices

Instead of using pictures on their landing page to showcase their product categories, Outdoor Voices has taken an extra step to use videos to show how their clothes feel when worn in real life.

Though the videos on the website change often, they are usually of people interacting with Outdoor’s products in actual environments. Other customers are likely to be intrigued by these videos and thus make a purchase. Outdoor Voices has anticipated such actions by positioning the Shop — Dresses call-to-action button strategically.



Burrow deals with furniture. Instead of focusing on words, Burrow uses pictures and videos of people interacting with its products.A

For example, the homepage features a video of people unpacking and setting up Burrow’s furniture. Burrow changes the videos often to demonstrate how their products fit in different settings. Such content showcases Burrow’s products and its dedication to quality.

Simplicity and personalization

Simplicity and personalization are important concepts in e-commerce design because they help enhance the user experience. Here are some websites that utilize these attributes perfectly.



Mahabis has a minimalist design that allows users to browse their product list and identify what they want quickly. The company also highlights the value that its product offers, capturing the users’ attention and pushing them to continue shopping on the site.

Personalization is another appealing feature on the Mahabis website. Mahabis allows you to choose which country you are currently located in and then converts all prices to your local currency. Such functionality improves the overall shopping experience.



Larq has a minimalistic design that facilitates easier navigation. Larq categorizes its products into several sections to make it more convenient for different customers to shop.

For instance, those searching for gifts or filters can access them on a specific page. The high-quality images on the website also bring out the look and feel of Larq’s products.

E-commerce design tips

In case you’re still wondering how the firms we’ve used as illustrations managed to create appealing websites, here are some helpful tips that you can use when designing an e-commerce site.

1. Make branding a priority

During online shopping, people prefer to be associated with well-known brands. If you lack proper branding, customers may think you’re trying to steal their contact and credit card information. Therefore, branding should be your top priority when creating an e-commerce platform.

Strive to create a strong and positive perception of your small business. Take time to define your brand and incorporate it into your website’s design elements. Ask yourself questions like:

  • What is my business all about?
  • What makes my business unique from rival businesses?
  • What value can customers derive from my business?

2. Keep it simple

Some businesses overdo their website design. Such firms include numerous ads, videos, and other unnecessary components that make it difficult for users to navigate. You need to keep it simple.

Design your e-commerce site in a way that customers can find their desired products in just a few clicks. Your main objective should be making a sale and delivering an excellent user experience.

Here are some things to consider to keep your site simple.

  • Don’t put too many products in a single row. For instance, display a maximum of three to four items in a row, especially when using a grid layout.
  • Use white space. Ensure that you utilize enough white space to separate your products.
  • Use readable fonts to showcase your products.
  • Break content into smaller sections and headers to make it more readable.
  • Do not ask for too much information from the user. Users may become suspicious and end up abandoning their carts.

3. Choose a color palette

Using the right color scheme on your website can contribute to higher conversion rates. You must research and identify those colors that blend well with your brand or can resonate with your target audience. The colors should be capable of cultivating certain feelings and emotions. For instance, if you want customers to do something, apply bright colors (like yellow) to the CTA buttons. Such colors can easily capture attention.

You can use top website builders like WooCommerce, WordPress, and Magento to design your e-commerce site. Such open-source platforms save significant time since you don’t need to create everything from scratch.



4. Use high-quality images

Companies like Burrow, Larq, and Outdoor Voices have excellent web designs due to their effective use of images. Incorporate quality images in your design to achieve similar levels of success and higher conversion rates.

High-quality images allow customers to gauge the look and feel of your products. Pictures from different angles or with zoomed-in detail can help build trust and confidence.

5. Use social proof

You can also use social proof to enhance your web design. Social proof involves using other people, including celebrities and experts, to convince customers that certain actions are trustworthy. Individuals are likely to do something if they see the people they trust doing and benefiting from it.

Take advantage of social proof by collaborating with celebrities, social media influencers, and experts to showcase your e-commerce store. For instance, you can add pictures or videos of celebrities using the products to your e-commerce design.

You can also include comments from experts regarding certain items. Strategically place these components to ensure the user doesn’t miss them. For instance, Nike clearly states on its landing page (shown in the figure below) that renowned tennis player Serena Williams supports its products.


6. Be relevant to your audience

Use content that’s relevant to your audience when designing your website. The images and videos included on your site should be related to your brand. Take a moment to answer the following questions to help with this.

  • Who are your clients?
  • What influences these customers?
  • What drives their purchasing decisions?
  • What is valuable to them?
  • How can you contact these customers?

Finding answers to the above questions can help you build and deliver relevant content to your audience. Unique content is also good for search engine optimization (SEO), as it lets you rank better in search engine results. As a result, your website will be visible to more people on the internet.

7. Mobile optimization

Today, many customers make online purchases via their mobile devices. Therefore, making your website responsive is quite essential.

In this context, responsiveness concerns how your website adapts to different screen configurations. A good e-commerce design should display well on both computer and mobile screens. Configure images, texts, videos, and other HTML components to adjust well on these screens.

Get help from a professional e-commerce web designer

The rise of e-commerce business means having an excellent web design is of utmost importance. A good e-commerce design contributes to high conversion rates and an excellent shopping experience. A well-developed design can be the difference between someone shopping with you or with your competitors. As an e-commerce firm, you must showcase your products well to make more sales.

If you are looking for inspiration, Upwork is the best place to get started. You can hire an experienced e-commerce web designer to help you achieve your dreams.

As an e-commerce web designer, you can also sell your services and meet prospective clients on Upwork.

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this article. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.

Author Spotlight

E-Commerce Design Examples and Pro Tips
The Upwork Team

Upwork is the world’s work marketplace that connects businesses with independent talent from across the globe. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

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