How To Make a Woodworking Logo: Tutorial and Design Ideas

How To Make a Woodworking Logo: Tutorial and Design Ideas

A great woodworking logo is crucial to differentiate your brand from others in the industry, reflecting the quality of your wood products and fine craftsmanship. Your logo should effectively capture the essence of your woodworking style, whether it's functional carpentry, exquisite furniture making, or artisanal wood carving.

Your logo should create a lasting impression and serve as a symbol of your brand's fine craftsmanship, helping potential customers identify your company and its products in the competitive world of woodworking. To create a distinctive woodworking logo, you might consider incorporating wood grain patterns or tools specific to your trade, such as a chisel or saw blade.

A distinctive woodworking logo also comes with marketing power, representing your brand identity when placed on everything from your products to your online store, like on Etsy.

In this article, we’ll discuss in more detail how you can strategize to create an ideal logo for your woodcraft company and go over some best practices.

This article will cover:

From discussing ideas to finding creation tools, we’ll cover what you need to know about woodworking logos. We’ll also talk about hiring logo design professionals specializing in logo creation if that’s your preferred path.

Let’s dive in and learn what it takes to create a standout logo for your woodworking company.

Logo design best practices

A logo represents a business’s name, trademark, or abbreviation, often uniquely designed for immediate recognition.

To create a well-designed woodworking logo that stands out from other types of logos, you might want to convey your company's expertise in the use of various woodworking tools, including saws, routers, chisels, and sanders, and your ability to create a wide range of wooden products, such as furniture, cabinetry, and decorative wooden accents.

The logo could also reflect your company's understanding of the unique characteristics of different types of wood, including grain patterns, color variations, and texture, and your ability to use these natural features to create beautiful and functional wooden products.

When creating the perfect woodworking logo for your business, consider these design best practices:

  • The logo should be simple and easy to read.
  • It should be relevant to your company’s specific industry.
  • It should be memorable.

One way to make a logo stand out in the woodworking industry is to use a color palette that reflects the natural beauty of the wood you work with. Consider incorporating hues found in different types of wood, such as warm reddish-browns for cherry, grayish-browns for walnut, and golden tans for oak.

According to research on how people perceive colors, this “natural” color palette helps relay a sense of trust and reliability.

Another way to make the logo stand out is to use a distinctive symbol or image. For example, pine trees or tree rings could symbolize growth, new beginnings, and nature.

You can create a unique and memorable logo by following these best practices.

Consider size and scalability

To design a woodworking logo that looks good on screens of all sizes and across various social media platforms, use bold colors, easy-to-recognize shapes, and strong typography so that the logo has maximum impact, no matter where your customers see it.

When creating a logo for a woodworking business, it’s particularly important to consider how the design will appear on the unique textures and grains of wooden products and materials. This can impact the method of displaying the logo, such as etching or burning it into the wood for a signature touch or incorporating it into marketing materials.

If you’re creating a woodworking logo for your small business, you’ll also want the design to be timeless. Consider your business name and unique products or services when creating the layout. Research in font psychology says a serif font is often best for communicating elegance, but a sans-serif font might be best for modern applications.

Remember that your logo needs to scale up or down depending on where you place it—business cards, flyers, websites, social media, T-shirts, and more. It should look good on a small screen and large physical signage and apparel.

Keep it simple

Carefully consider the design elements of your woodworking logo to ensure maximum impact and legibility, especially when the logo is burned or carved into finished wood products.

Aim for a design that is subtle yet effective. A standalone monogram, for example, can be a powerful symbol for a carpentry logo.

When choosing a font, select one that is professional, legible, and easy to read, without any unnecessary decorations or embellishments that may detract from the overall design. The font should complement the wood grain and texture, and not be overwhelmed by it or overpower it.

The power of simplicity should not be underestimated when creating a memorable and professional logo style that stands out in the world of woodworking. By keeping the design simple and clean, you can create a logo that is both impactful and timeless.

Make it memorable

When brainstorming a logo concept for your woodworking shop, it’s essential to communicate the unique qualities of your shop in a memorable way.

Choose a design that accurately reflects the type of woodworking you specialize in. Whether you're a fine artist, a functional carpenter, or a furniture maker, your logo should declare your expertise and differentiate you from the competition.

The choice of imagery in your logo can make a powerful statement about what your business does. For example, incorporating a power saw blade could suggest a focus on efficiency and mass production, while a chisel hand tool might symbolize a commitment to traditional techniques and quality craftsmanship.

Use simple, straightforward design elements and choose imagery that clearly conveys your business's message. By doing so, you'll create an unforgettable logo that helps customers identify and remember your brand.

Woodworking logo design ideas and examples

When it comes to creating a logo for a woodworking business, there are many different directions you can take. From simple and abstract designs, to more detailed and complex illustrations, the key is to create a logo that represents your brand and communicates the essence of your business.

In this section, we’ll showcase four different woodworking logo design ideas to give you inspiration for your own logo design.

Saw blade

Saw blade logo

Consider a woodworking logo that emphasizes a stylized image of a saw blade. The logo is strong in terms of its simplicity and directness. It conveys the strength and skill required for woodworking, such as carpentry and furniture-making, while providing a sense of craftsmanship associated with the trade.

The saw blade is unique among symbols used in woodworking logos as it’s not a typical tool like a hammer or drill, but rather a vital woodcutting instrument that signifies efficiency and power, symbolizing the skill and complexity of woodworking with a saw blade.

Carpentry silhouette

Carpentry silhouette logo

Another woodworking logo shows a silhouette of a person working with carpentry tools in their hands surrounded by trees. This particular logo offers a sense of tradition while at the same time highlighting the importance of human expertise when working with wood.

The image conveys a message about being rooted in one’s craft and creating a wood product with one’s own hands, perfect for a custom cabinet-maker, carpenter, or woodcutter.

Crossed chisels

Crossed chisels logo

A third example of a woodworking logo is an abstract image of two crossed chisels, creating a shape that looks like a starburst pattern. This design captures the precision and artistry of woodworking tools by creating a visually exciting composition emphasizing how much skill goes into making fine wooden items.

Chisels might also inspire thoughts of perfection when creating something from scratch, as they symbolize precision as one of the critical elements behind successful creations made out of wood. A logo featuring chisels could be ideal for a master joiner, furniture-maker, or wood carver.

Carpentry tool illustration

Carpentry tool illustration logo

Our fourth woodworking logo features a detailed illustration composed of various carpentry-related items, including hammers, nails, chisels, and saw blades—arranged in an attractive shape resembling the letter “W” for “woodworking.”

This complex yet easy-to-understand logo reinforces unity between different aspects of carpentry while portraying beauty. Its colorful details make all these instruments look almost like artwork pieces. The logo would be ideal for a woodworking company that crafts a wide range of wood products, from custom furniture to home decor.

The best design software for making your logo

When it comes to creating a woodworking logo, some of the best logo design software options are Adobe Illustrator, Figma, and Canva.

Adobe Illustrator is a top choice with a wealth of features and capabilities that may take some time to learn, making it best suited for advanced users.

Figma is an excellent option for novice designers, including those who want to collaborate with others, since it allows you to work together on multilayered projects in real time.

Canva is ideal for beginning graphic designers who want to make something quickly or aren’t as familiar with logo design software. With its templates and drag-and-drop editing capabilities, novice users can create stunning logos in no time.

Adobe Illustrator

Adobe Illustrator woodworking logo

Creating a wood logo design using Adobe Illustrator is a great way to capture the natural beauty of wood and represent it in digital artwork.

You can take advantage of Adobe Illustrator’s vector illustration and editing capabilities, such as its live trace tool, which quickly auto-traces the contours of an image.

Additionally, the blob brush tool allows you to add organic textures and details, such as knots and wood grain, to your designs for wood products.

There are also options for adjusting shape angles, adding 3D bevels or extrusions, and using color swatches or palettes to give your design texture, such as wood grain, and visual appeal.

When working with vector graphics in Adobe Illustrator, you can manipulate layers to move shapes around manually while maintaining crisp edges and detail at any size.

This allows you to arrange shapes and design elements in a way that conveys the specific aspects of woodworking, such as the natural grain patterns and textures of wood, in a manner that remains clear and crisp even when the logo is resized.

It’s a great tool for those who want more advanced logo design features and effects.


Figma woodworking logo

Figma is a popular option for creating unique and professional logos. This free logo maker allows you to design a custom logo for your woodshop without paying hefty software fees.

You can create a wood-styled logo by choosing one of the available wood textures from the library by clicking “Textures” from the left sidebar. Alternatively, Figma lets you upload custom textures.

When choosing an element to start your logo, you have multiple options, such as circles, squares, icons, and lines. Selecting a pre-made shape or a drawing of your own brings up an array of editing tools on the right side, such as color pickers, stroke settings, and opacity adjusters.

Figma editor

You can then apply a logo color to the shape by selecting the layer and setting its “Fill” to your preferred hue.

Figma fill color tool

To add a wood-style texture, you’ll need to add a plug-in to your Figma account and select your ideal texture. The “Noise & Texture” plug-in, for example, has a texture called “Perlin (Contour)” that lets you create a custom wood grain texture and add it to your logo.

Figma contour tool

You can customize the logo with shadows and highlights or adjust its position with Figma’s drag-and-drop feature.

Figma drag and drop tool

Once finished, your wood-styled logo will be ready for export as a high-quality SVG file for use on websites and other digital platforms.

Figma’s user-friendly interface suits beginners or those unfamiliar with graphic design work. At the same time, more experienced users appreciate its robust features that give them plenty of room to construct their designs.


Canva editor

Canva is a great free tool for creating a wood logo. Canva offers a range of options to customize your logo, including the ability to add textures, gradients, and shadows. If you’re experienced with design, Canva also allows you to design your logo from scratch.

You can select different shapes, fonts, and images to create a personalized wood logo that fits your brand identity. For those who aren’t as familiar with design, Canva also comes with pre-made logo templates to help get you started.

There are dozens of unique looks for logos featuring wood textures within Canva—so there’s sure to be something that suits your woodworking business. With its drag-and-drop interface, even first-time designers can quickly and easily craft a beautiful logo without experience in graphic design.

To start creating a woodworking logo with Canva, sign up for a free Canva account and select the “Create a Design” option from the main page.

Canva home page

In the drop-down menu, choose the “Logo” option.

Canva drop down menu

On the left side of the screen, you’ll be presented with a selection of logos designed by professional Canva designers to help you get started. There’s also an option to upload images from your device or social media accounts.

Canva image uploader

You can customize the image using various fonts, colors, and shapes. To add a wood texture to your logo, you'll first need to add a shape to the design. You can do this by clicking on the "Shapes" option in the left-hand menu and selecting the shape you want to use.

Canva shape selector

Canva offers a variety of textures that you can apply to your shape, including a variety of wood textures. To find the wood textures, go to the "Elements" tab in the left-hand menu and search for "Wood." Select the texture you like and drag it onto your shape.

You can resize the texture to fit the shape by dragging the corners of the texture. You can also use the alignment tools in Canva to position the texture within the shape.

Canva alignment tools

Once you’re satisfied with the result, you can save and download the design.

Hire someone for your logo

If you sell custom woodworking merchandise and want a professional logo, hiring a logo designer is worth considering.

Not only do professionals have the experience to create something special for your custom woodworking business or project, but they can also provide creative suggestions and options to help aid those without a background in graphic design.

A professional can customize typography, suggest an eye-catching font, or even incorporate elements like logger axes or artisan tools for a truly remarkable statement about your custom woodworking business.

Hiring someone from Upwork is particularly valuable. After all, the platform gives you access to talented freelance graphic designers worldwide. It’s an investment of time and money well spent.

How much does it cost to hire someone for logo design?

If you’re looking to get a high-quality company logo without spending a lot of money, Upwork could be just the place. You’ll find pricing options ranging from $100 to $200 for one-off logo design services or smaller packages for about $20 to $50 if you prefer something basic.

Do you have skills as a professional designer? Find logo design projects on Talent MarketplaceTM or post a woodworking logo design offer on Project CatalogTM.

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How To Make a Woodworking Logo: Tutorial and Design Ideas
The Upwork Team

Upwork is the world’s work marketplace that connects businesses with independent talent from across the globe. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

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