Your company is doing incredible things, and you’re ready to change your industry and take the world by storm. Do you have the right marketing talent and strategy to take your brand to the next level? If you’re unsure, you might benefit from hiring a digital marketing agency.
What can a digital marketing agency do for your business? They can help you:
Digital marketing agencies offer a wide range of services to help clients meet their marketing needs. Some agencies specialize in a particular marketing channel (like social media or paid search). Others offer a wider scope of digital marketing services. This includes content creation, design, social media management, search engine marketing (SEM), search engine optimization (SEO), and more.
Below, we discuss how a digital agency can help your company’s marketing efforts and the services they provide to help you accomplish your business goals.
1. Reach more channels
Have you been engaging with clients on all social media platforms? Are you actively using email to build brand awareness? Are you creating content that generates inbound leads?
Online marketing experts can help reach more viable marketing channels, build your social media following, mastermind a content strategy that drives traffic to your website and get more out of your online presence.
For example, if your social media campaigns are doing well but have yet to drive unpaid traffic to your website, you can hire an agency that focuses on creating SEO-optimized content through things like keyword research that helps generate inbound traffic.
Suppose you’re posting regularly on your social media but have yet to generate significant interest. In that case, you can hire an agency that specializes in social media marketing to help elevate your social platforms.
It might be that your marketing team is stretched thin, and you could use help with strategic implementation. If so, a full-service digital marketing agency can help guide your overall online marketing strategy. Their expertise in the digital landscape can help ensure you’re maximizing your current channel efforts.
Digital marketing agencies can also help you identify new opportunities that you didn’t know existed. Remember, there was a time on the internet before TikTok, Facebook, and Google existed!
Getting in early on a new platform can give you some marketing advantages—especially when you’re ahead of your competition.
2. Save money
The cost of outsourcing to a digital marketing agency may ultimately be less than hiring your own in-house team.
To start, agencies can get you talent from all walks of digital marketing. Your company must hire multiple full-time people to fill all the roles a full-service agency can offer. Hiring an agency saves you the cost of onboarding new employees and committing to long-term salaries and benefits.
You can also hire a marketing firm on a per-project basis, giving you a fixed cost that keeps your budget in line. And agencies can grow with you quickly since they’re already fully staffed with the right talent.
An agency can also provide lower-cost access to high-end marketing tools. Paid services like SEO trackers, pay-per-click (PPC) management tools, and competitive analysis tools can be game changers for your marketing team—but can sometimes be too costly for small businesses to invest in on their own.
A digital agency often provides low-cost access to these tools as a part of their online marketing services.
Suppose your paid advertising campaigns are draining the budget and not yielding results. In that case, you can find a Search Engine Marketing (SEM) agency specializing in Pay-Per-Click (PPC) management to help you lower your acquisition cost.
An SEM agency can help you better structure your paid campaigns, optimize messaging and conversion performance, and manage to bid—all of which can help improve your return on investment.
3. Save time
Small businesses, particularly startups, often have owners who take on multiple roles in their companies. On top of managing their teams, processes, and inventories, they might be responsible for identifying new product opportunities, closing sales, and nurturing leads.
Taking on all these responsibilities can take up a significant amount of time.
Additionally, overtaxed business owners might be spending too much time on skills not in their wheelhouse—like graphic design, SEO content, or PPC campaign management.
Unless you’re managing a few simple campaigns, manual PPC campaign management can be extremely time-consuming. Bids are constantly changing, and each campaign should be monitored daily—removing irrelevant keywords and keeping bidding competitively without depleting the budget.
A PPC agency can save you hours each week by taking on these responsibilities for you.
Graphic design done right can also be very time-consuming. If you don’t have a dedicated graphic designer on staff, you may find yourself spending excessive amounts of time trying to create professional-looking online or print collateral.
A design agency can do professional work quickly, saving you time and improving results. Some design agencies also provide a working template that you can use in the future.
Hiring an agency to take on the more specialized work allows you and your in-house marketing team to focus on your core competencies and gives you the time to oversee the larger marketing strategy. Bringing on a digital marketing company can also help save managers time by taking care of most of the implementation.
4. Get new ideas
You specialize in your products or services and your industry—not necessarily in digital marketing. But because digital marketing is constantly evolving, keeping up with the latest tools and trends can be a job all its own.
Even a great in-house marketing team may have blindspots to new channels and opportunities in digital marketing. A digital agency can help identify and track key performance indicators (KPIs) and metrics and advise on how to improve them.
They might be able to suggest new website updates or developments that can help your site convert more users to buyers, have access to new email channels you never knew existed, understand new ways to automate your sales interactions or have creative ideas for content that can drive traffic and increase engagement.
Your website is a critical component of your digital marketing strategy. It’s the foundation for your brand online and one of your best tools for attracting potential customers, getting leads and filling your sales funnels.
A web development agency can help improve your website design by analyzing user behavior to determine where your website is performing well and where it might be falling short. They can also help ensure your site is up to date with SEO recommendations and any new compliance issues that may have slipped through the cracks to ensure your site functions as intended across different browsers, operating systems, and devices.
But you can use email in more innovative ways, including automated lead nurturing. If you’re not on top of the latest advancements in email, an email marketing agency has the know-how to quickly implement an email marketing plan that includes automation, personalization, and messaging tailored for reaching and converting your target customers.
Combining their online marketing know-how and your industry experience can pave the way for new ideas for getting your brand in front of more of your target audience.
5. Access marketing technology
Digital marketing services are a rapidly growing industry. According to HubSpot, 63% of 1,500 companies in a global survey increased their digital advertising spending in 2021. Powerful new online tools are coming out all the time that can help you with your marketing efforts.
Purchasing and learning to use these tools fluently can be prohibitive. But a full-service digital agency can put these tools to work for you as part of their marketing services.
Online marketing technology they can offer may include:
- Strategic content research
- Social media scheduling and tracking software
- Competitive research for PPC or SEO
- SEO optimization tools
- Marketing automation tools
- Website development licenses (plugins, design, etc.)
- Stock video or photography resources
Related: 5 Tips for Hiring Creative Agencies
Find the best digital marketing agencies with Upwork
If you’re ready to take the next step and hire a digital marketing agency to work with, Upwork makes it easy. The Upwork talent marketplace can help you find the right fit for your needs, or you can browse Project Catalog™ to find predefined projects offered by top-rated talent.
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