How to Create Your Freelance Niche

Adriana: Finding a niche is very helpful in making you, like, grow fast. And once you have grown fast, you can be, like, more diverse at that point.

Kaitlyn: And you're moving and evolving and growing in your business as you should, and that service is still there. And if you pigeonhole your view into it just has to be one particular niche, you're potentially cutting off passive income streams, which creates freedom.

Ed: There's always an ability for you to stretch your market, you know, to get into another part of the industry that you're in that you're not playing in. Every day, you should be thinking about those areas where, wow, you know, let me explore this and see if there's, you know, there's a niche right there, like messages on hold.

[Submarine Narration: Hello. We are experiencing longer than usual float times. To retain oxygen while you wait, please resurface and dive back in before your lung capacity has been reached.]

Armando: Then and the best thing is that Upwork has given me the opportunity to explore different styles and different types of content and services. And I've created those different niches. You know? I think you can have probably two or three specialty niches.

Ed: Podcasting, there's another niche market for my industry.

This is How to Focus on What You Love Doing

Gabrielle: You can really choose your own destiny, you know, with certain parameters. You can wake up and choose to break out of it.

Adriana: Oh, well, now I'm mostly focusing on digital illustration. I just decided at some point that I was going to make only illustrations, and I just put my mind into it. I'm just going to illustrate.

Armando: So you have to be quick. You have to be creative. And, you have to fall in love with what you do, with your skill set, with your job, because when you enjoy the process, everything moves so smoothly and you can enjoy doing your work. And when you enjoy the process, you get rewarded.

This is How to Constantly Evolve and Expand

Ed: Look at it as a skill set, developing a niche, a niche, niche, niche, however you want to pronounce it. It's developing a new lane for you to work in, and, you know, always discover new lanes to work in. If you stay in the same lanes, you're just gonna be there, and that's it. So, you need to expand.