You have excellent experience and top-notch skills, but you’re having a hard time landing a job. Sound familiar? If so, consider the first impression your profile makes with prospective clients.
Your profile is how you present yourself to the world. And if a picture is worth a thousand words, what does your profile picture say about you? Does it say you’re friendly, professional, and easy to get along with?
Clients look at profile photos to get a sense of who you are…and if they don’t see a photo that conveys friendliness and professionalism, you may get overlooked. To help you attract clients and stand out from the crowd, keep these guidelines in mind when you’re snapping your pics.
1) Find your best light
Shady areas outdoors, without direct sunlight, are a great lighting choice. Inside, avoid overhead light, which creates harsh shadows, and instead look for natural light.
2) Simplify the background
Look for a background that is clear and uncluttered. A solid, not-too-bright wall or simple outdoor background works well.
3) Focus on your face
Face the camera straight on or with your shoulders at a slight angle. Crop so that you only include your head and the top of your shoulders.
4) Smile! (You’ll land more jobs)
Clients find smiling freelancers more warm, friendly, and trustworthy. Not used to smiling for the camera? Try pretending that you are greeting your best friend.
Do vs. Don’t Examples
Ready to improve your Upwork profile photo? You can change it in your profile settings.