Infographic Ideas: Inspirational Designs and Creative Topics

Infographics are a great way to organize large amounts of information in a simple format.

Infographics are more than just pleasing to the eye. They give viewers a way to quickly understand the message by including precise text alongside graphics in a scannable format. Infographics are also individual files, so people can share them easily—making them a potential viral sales tool to promote your brand.

You can find a multitude of available infographic templates with a simple online search. Check out this list of helpful data visualization tools to get started. You can also find customizable templates on graphic design applications like Canva and Adobe Express.

Design tools can be extremely helpful when making a high-quality infographic. However, even with a template or tool, you still need some inspiration for how to create infographic design. Your design should be relevant and attractive while illustrating a compelling story with company branding.

So, where can you find design inspiration for your next viral infographic? We’ve identified a few of the most popular types of infographics and examples to help you tap into your inner infographic maker. Check out the list below.

• Step-by-step guides
• Tips and tricks
• Visualization of an article
• Timeline
• Comparison
• Statistics
• Percentages
• Promotions

Step-by-step guides

A step-by-step guide infographic breaks down a process for clients, employees, or potential customers. If you have a product or service process that includes three or more steps, you can create a step-by-step infographic to help potential clients understand how it all works.

For example, let’s say your company does web design and development for clients. There are many steps to accomplishing this goal, and it may be helpful for clients to understand what to expect along the way. A process infographic like the one from Newt Labs (in the screenshot below) can help make the process clearer and ensure your client is on the same page.

Source: Newt Labs

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This is a great infographic example of how to delineate sections and maintain a cohesive feel throughout the design, even when you have a lot of information to cover.

Or, let’s say you’ve created new software and need a way to help users understand how it works. Our example infographic below walks users through each click in the process of creating a new graphic. The infographic includes screenshots of the process from start to finish.

Source: Piktochart

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Step-by-step infographics are not only a tool for external clients; they can also be used inside an organization. For example, an infographic poster could illustrate an internal audit process or help onboard new employees.

There are lots of other step-by-step processes where an infographic can be helpful. You can use them to illustrate a recipe, buy a house, or map out the customer acquisition funnel for a sales team.

If you’re unsure what kind of infographics your company could benefit from, have a brainstorming session with your clients or partners about the processes that are the most confusing for them. A step-by-step infographic might be the perfect solution to make the process crystal clear.

Tips and tricks

Who doesn’t love to get an easy-to-save list of tips and tricks about something they like? An infographic is a great way to package this kind of information because it’s very easy for someone to click and save the image for later.

Like our example below on RV organization tips and tricks, include your logo or company information on any infographic (particularly one the user might save to reference multiple times). This repeated exposure helps keep your brand top of mind while establishing credibility for your subject matter expertise, which can lead to future business. Notice how this example incorporates the image of the company’s product, a camper, into the image itself.

Source: Lakeshore RV

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This design includes photographs rather than icons, which might be a good choice if you can’t find the right iconography or just want a way to set it apart from other infographics.

Any icons in your design should have a similar look and feel, like in this infographic with tips for successfully working from home.

Source: Piktochart

Visualization of an article

An infographic can also help bring an article's key information into a scannable format. A good infographic may entice someone who’s browsing to read a full article to get more details after scanning the graphic.

Here’s an example of an infographic that adds visual value to complement an article. The map gives the reader a sense of place as they read more about each spot.

Source: Matador Network

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An engaging infographic template like the one below would be a great choice to accompany a much longer blog post about traveling frugally. Adding related graphics to blog posts helps entice readers to keep reading your content. It can also help with SEO (search engine optimization), as search engines like Google favor relevant graphics. Like the tips and tricks example above, this type of infographic might also be one a user saves for a later date.

Source: Piktochart

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Timeline

If you have a story to tell about the history of something, a timeline infographic is a great way to make the progression easier to understand. Reading text with dates and events can get a little convoluted, especially when there’s a lot of detail to understand.

For example, below is a great infographic that illustrates the historical timeline of a train company. A viewer can quickly scan and see how long the company has been in business and how it has grown over time. A business infographic like this one should be updated regularly to maintain relevance.

Source: Adobe Express

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You can also include images from your history in the timeline, as in the timeline template below. This is an example of how you might use color as a delineation and include both icons and images in one clean design.

In a business infographic, be sure to maintain consistency with the style guide fonts, color scheme, and overall look and feel of your other marketing materials and website. Having a clear visual hierarchy in your design also adds clarity.

Source: Creative Market

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Comparison

A comparison infographic is a great tool for quickly and easily showing the differences between you and your competitors. These are very helpful to customers who are researching options and can help you leverage the advantages you have in your market.

The best infographics for comparison are those that take an unbiased and accurate approach when illustrating differences. A fair product comparison offers users transparency and can help generate leads from the customers you can best serve.

Source: Magenest

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The renting vs. buying comparison infographic below includes an eye-catching design with identifiable iconography, which gives a friendly and approachable brand personality. This one also includes a list of sources to add credibility and guide potential customers.

Source: Central Bank

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Statistics

When you need to help make a statistic hit home with an audience, a marketing infographic is a great way to do it. Your infographic can highlight the statistics that best represent your value proposition or your strength in a particular area, like strong sales, customer satisfaction, or market growth.

With an infographic, you can illustrate the connections between the statistics and explain what they mean for the viewer. In the example below, this infographic shows the percentage of marketers that have increased their use of four categories of content between 2018 and 2019.

Source: Visme

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Below, we have a great statistics infographic template example that features a number of key statistics and space to offer more insight. A design like this allows you to maximize space while highlighting key statistics, giving viewers a broad company overview quickly. You can use infographics with statistics like these to help improve the readability and appeal of your annual report.

Source: Easel.ly

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Percentages

If you have some interesting percentages to share, an infographic is a good way to promote them. You can use a simple and straightforward approach or get a little creative with how you show percentages.

This example offers an easy reference for several key employment rate gap percentages.

Source: Northeast ADA

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This example from Infogram has various options for using pie charts to express percentages. Pie charts are easy to understand and familiar to readers; this example shows multiple ways to design a visually engaging pie chart.

Source: Infogram

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Promotions

If it’s time to get the word out about your new startup or you want to close out your quarter with a sales promotion, an infographic can help.

You can use a promotional infographic along with your pitch deck presentation to capture the most important points in one place. You can also repurpose a promotion infographic in an email, share it on your social media networks, or use it as graphic support for a blog post about the business. Below is a template for reference.

Source: Piktochart

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Promotional infographics should be a part of your overall content marketing strategy, as there is an SEO benefit to having meaningful images with every blog post you publish. It also offers opportunities for people to find you in Google image searches, which appear above regular search listings.

One of the benefits of creating a promotional infographic is that you likely have already produced the content in the development of your business or in your content strategy. Simply repurpose what you’ve already written into a visual representation. You may also be able to use individual sections of the infographic in social media or other posts, getting further use from the material.

So, now you have a collection of some amazing infographic examples and templates you can use to generate ideas to help your business's digital marketing efforts.

Get help from top-rated infographic designers

Are you ready to make your own infographics? If you’d like to hire a professional graphic designer to create the perfect infographic, search Upwork to find the right person at the right price.

Graphic designers interested in creating infographics can find opportunities quickly and easily using the Upwork Talent Marketplace™ platform to search for companies who need them. If you prefer to have companies come to you, create an Upwork profile (with an infographic resume, of course) and start promoting yourself today.

Source: The Writique

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Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this article. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.