Appointment Setter / Lead Generation Specialist (Remote)

LanceAutomates is an AI automation and digital growth agency helping local service businesses generate more revenue, improve customer experiences, and operate more efficiently. We build custom technology solutions that help businesses capture more leads, respond faster, and convert more customers. Our solutions include: * AI Receptionists & AI Voice Agents — AI-powered assistants that answer calls, qualify leads, answer questions, and schedule appointments 24/7. * Lead Nurture Automation Systems — Automated SMS, email, and follow-up campaigns that help businesses convert more leads. * Custom CRM Systems — Customized CRM platforms built around each business’s sales process, including pipelines, automations, reporting, and follow-up workflows. * Custom Websites & Landing Pages — High-converting websites designed to improve online presence, capture leads, and turn visitors into customers. * Missed Call Follow-Up Systems — Automated responses that help businesses recover lost opportunities when calls are missed. * Review Generation Systems — Automated reputation management systems that help businesses collect more reviews and improve their online presence. * Marketing Automation Systems — Complete customer acquisition systems designed to attract, nurture, and convert leads. Position: Appointment Setter / Business Development Representative We are looking for a motivated Appointment Setter to help us grow our client base by connecting with business owners and identifying companies that can benefit from our AI automation and digital growth solutions. This role is focused on creating conversations, qualifying opportunities, and booking appointments with business owners. You will NOT be expected to close deals. Your main goal is to create qualified opportunities for our sales team. Responsibilities Lead Research & Prospecting You will identify potential clients within industries such as: * Plumbing companies * HVAC companies * Roofing companies * Dental practices * Med spas * Real estate businesses * Local service businesses Responsibilities include: * Researching businesses using Google Maps, LinkedIn, and online directories. * Finding decision-makers and business owners. * Building and maintaining prospect lists. * Updating CRM records with accurate information. ⸻ Appointment Setting You will contact business owners through: * Cold calling * Email outreach * SMS outreach * Social media messaging Your goal is to start conversations around business challenges such as: * Losing leads because they respond too slowly. * Missing calls from potential customers. * Not following up with interested prospects. * Having outdated websites that do not generate leads. * Not having a CRM system to organize customers. * Spending too much time manually managing leads. * Missing opportunities because of inefficient processes. You will qualify prospects and schedule discovery calls on our calendar. ⸻ Ideal Candidate You are someone who: ✅ Has previous appointment setting, sales, or lead generation experience. ✅ Is comfortable speaking with business owners. ✅ Has strong English communication skills. ✅ Can confidently handle rejection. ✅ Is organized and detail-oriented. ✅ Can work independently and manage daily activity goals. ✅ Wants a long-term opportunity with a growing technology company. ⸻ Preferred Experience Experience with any of the following is a plus: * B2B sales * SaaS sales * Digital marketing agencies * Virtual assistant work * Appointment setting * Cold calling * CRM systems * GoHighLevel * HubSpot * Salesforce * Lead generation Tools You Will Use * Google Sheets * Email outreach tools * Calling software * LinkedIn * Google Maps research tools Training will be provided on: * Our services * Target industries * Prospecting process * Messaging * Qualification criteria Performance Expectations Success will be measured by: * Number of qualified conversations started. * Number of appointments booked. * Quality of leads added to CRM. * Consistent daily outreach activity. Initial goals: * Build a consistent outbound pipeline. * Schedule qualified business owner appointments. * Help create a repeatable client acquisition process.