B2B Marketing Specialist (Universities & Institutional Partnerships)

B2B Marketing Specialist Needed for AI-Powered Clinical Education SaaS Platform (University Outreach) About the Project: We are building *Smart Clinical Tutor (SCT)*, an AI-powered clinical education SaaS platform designed for medical, nursing, and allied health education. The platform uses AI-driven clinical simulations, rubric-based evaluation, and evidence-grounded AI feedback to help students practice clinical reasoning while enabling universities and faculty to monitor learning performance through analytics dashboards. We are preparing for pre-launch and looking for an experienced *B2B Marketing Specialist* who can help us validate the market, build institutional awareness, and create a strategy to reach universities and academic decision-makers. Role Objective: Your main goal will be to develop and execute a B2B go-to-market strategy targeting: * Medical universities * Nursing schools * Healthcare education institutions * Academic decision-makers (Deans, Heads of Departments, Clinical Education Directors) Responsibilities: * Develop a B2B marketing and outreach strategy for an EdTech SaaS product * Identify target universities and market segments * Create outreach campaigns (LinkedIn, email, partnerships, networking) * Build lead generation funnels * Assist in creating institutional messaging and value proposition * Research market demand and competitor positioning * Support early-access / pilot partnership acquisition * Recommend suitable channels for university adoption Required Experience: * Proven experience in B2B SaaS marketing * Experience selling or marketing to universities, healthcare, or education sectors is highly preferred * Understanding of enterprise sales cycles * Experience with LinkedIn outreach and lead generation * Ability to create a measurable marketing plan Deliverables Expected: * B2B marketing strategy * Target institution list * Outreach plan * Lead generation approach * Recommendations for pilot acquisition Please share examples of similar B2B SaaS or EdTech projects you have worked on.