B2B Sales Closer and AI Marketing Specialist for Lead Generation and Client Acquisition.

# AI-Powered Sales & Marketing Representative ## Lead Generation, Business Development, and Deal Closing ### About the Opportunity We are seeking a results-driven **Sales and Marketing Representative** who understands how to combine traditional sales skills with modern AI-powered marketing tools. This is not a position for someone who only creates social media posts, sends generic emails, or provides lists of unqualified leads. We need someone who can build a sales pipeline, engage decision-makers, communicate the value of our services, overcome objections, and move qualified prospects toward a signed agreement. The successful candidate will manage the front end of the sales process—from market research and lead generation through qualification, presentations, follow-up, negotiation, and closing. Once a deal is closed or properly qualified for implementation, the opportunity will be handed off to the appropriate internal team member. ### Primary Objective Use AI-enabled sales and marketing strategies to consistently generate qualified leads, close new business, and create a professional handoff process that allows our delivery team to begin serving the client successfully. ### Key Responsibilities #### Sales Strategy and Prospecting * Identify target industries, companies, and decision-makers that align with our services. * Build targeted prospect lists using LinkedIn, company databases, AI tools, directories, and other approved platforms. * Research each prospect before outreach to understand their company, challenges, priorities, and potential needs. * Develop account-specific sales strategies rather than relying only on mass outreach. * Identify referral, partnership, cross-selling, and business development opportunities. #### AI-Powered Marketing and Outreach * Use AI tools to improve market research, lead segmentation, outreach personalization, campaign development, and follow-up. * Create personalized email, LinkedIn, telephone, and direct-message outreach campaigns. * Develop sales messaging that clearly communicates our value proposition. * Test different messages, offers, audiences, and calls to action. * Build automated follow-up sequences without making the communication feel generic or impersonal. * Use AI to improve productivity while maintaining accuracy, professionalism, and human judgment. * Recommend new AI tools and processes that can improve lead generation and conversion. #### Lead Qualification * Contact prospective clients through email, telephone, LinkedIn, virtual meetings, and other approved channels. * Conduct initial discovery conversations to understand the prospect’s needs, timeline, budget, authority, and decision-making process. * Separate qualified opportunities from unqualified contacts. * Document the prospect’s challenges, objectives, buying criteria, concerns, and next steps. * Maintain consistent follow-up until the prospect makes a decision. * Avoid handing off incomplete, unqualified, or poorly documented leads. #### Sales Presentations and Deal Closing * Schedule and conduct sales discovery calls and presentations. * Clearly explain our services, solutions, benefits, and business impact. * Connect our capabilities to the prospect’s specific operational or business challenges. * Respond professionally to questions and objections. * Prepare or coordinate proposals, statements of work, pricing information, and supporting sales materials. * Negotiate within approved pricing and contract guidelines. * Ask for the business and move qualified opportunities toward a signed agreement. * Maintain momentum throughout the sales cycle and prevent opportunities from becoming inactive. #### Client Handoff Once a deal is closed, the representative will complete a structured handoff to the appropriate internal team member. The handoff should include: * Client contact information * Services purchased or requested * Client goals and expected outcomes * Scope discussed * Pricing and payment terms * Important deadlines * Key decision-makers and stakeholders * Commitments made during the sales process * Risks, concerns, or special requirements * Required documents and supporting communication * Recommended next steps The representative may participate in the initial transition meeting to ensure the client has a smooth experience. #### CRM and Pipeline Management * Maintain accurate and current information in the company’s CRM or sales tracking system. * Record outreach activities, conversations, follow-up dates, proposals, decisions, and next steps. * Keep every active opportunity assigned to a clear stage. * Provide weekly pipeline reports showing activity, progress, risks, forecasted revenue, and support needed. * Track sales metrics and use the data to improve performance. * Protect confidential company, prospect, and client information. ### Required Qualifications * Demonstrated experience in sales, business development, account acquisition, or lead generation. * Proven ability to convert conversations into qualified opportunities and closed deals. * Strong understanding of consultative and solution-based selling. * Experience communicating with business owners, executives, directors, managers, or other decision-makers. * Excellent written and verbal English communication. * Strong telephone, email, LinkedIn, discovery, presentation, and follow-up skills. * Experience using CRM platforms and sales pipeline management tools. * Practical experience using AI tools for research, marketing, personalization, sales preparation, or workflow automation. * Ability to work independently, manage priorities, and consistently follow through. * Strong attention to detail and professional documentation skills. * Comfortable working in a performance-driven environment with measurable expectations. ### Preferred Qualifications * Experience selling consulting, professional services, corporate training, technology, AI implementation, operational improvement, or business-to-business services. * Experience selling to manufacturing companies, government agencies, municipalities, educational institutions, healthcare organizations, or corporate clients. * Familiarity with Lean Six Sigma, operational excellence, workforce development, artificial intelligence, process improvement, or digital transformation. * Experience working with long sales cycles and multiple stakeholders. * Experience creating proposals, presentations, sales scripts, outreach sequences, and account plans. * Existing relationships within relevant industries are a plus. ### Performance Expectations Performance will be evaluated using measurable results, including: * Number of qualified prospects identified * Number of decision-makers contacted * Outreach response rate * Discovery meetings scheduled * Qualified opportunities generated * Proposals submitted * Follow-up completion rate * Lead-to-opportunity conversion rate * Opportunity-to-close conversion rate * Revenue generated * Accuracy of CRM records * Quality and completeness of client handoffs Activity alone will not be considered success. We are looking for measurable pipeline development, qualified opportunities, and closed business. ### What We Will Provide * Company and service information * Training on our solutions and target markets * Existing marketing and sales materials where available * Access to approved systems and tools * Pricing and proposal guidelines * Support from leadership and subject-matter experts * A defined process for transferring closed business to the delivery team ### Initial Engagement The selected freelancer may begin with a paid trial or milestone-based engagement. The initial assignment may include: 1. Reviewing our services and identifying ideal customer profiles. 2. Creating a 30-day sales and outreach plan. 3. Developing target prospect lists. 4. Creating personalized outreach campaigns. 5. Launching outreach and scheduling qualified discovery meetings. 6. Maintaining a documented pipeline. 7. Demonstrating the ability to move opportunities toward proposals and signed agreements. The relationship may develop into a long-term contract based on communication, execution, pipeline quality, and sales performance. ### Application Instructions Please include the following in your proposal: 1. A summary of your sales and business development experience. 2. Examples of services or solutions you have successfully sold. 3. The types of clients and decision-makers you have worked with. 4. The AI tools you currently use for sales and marketing. 5. An example of a sales campaign you developed or managed. 6. Your process for taking a prospect from initial contact through closing. 7. Your process for handing a closed client to an implementation or delivery team. 8. Your average outreach-to-meeting and opportunity-to-close conversion rates, when available. 9. The CRM and sales platforms you have used. 10. Your proposed compensation structure, availability, and weekly capacity. Please begin your proposal with the phrase **“AI Sales Growth”** so we know you carefully reviewed the complete posting. ### Important Do not apply if your experience is limited to posting content, generating basic lead lists, or sending unpersonalized mass emails. We are seeking a salesperson who can think strategically, communicate professionally, use AI responsibly, build relationships, create qualified opportunities, close business, and provide a complete handoff to our internal team.