B2B sales Machine

# B2B Outbound Sales Consultant ## Job Overview We are looking for an experienced **B2B Outbound Sales Consultant** to help us build a predictable, repeatable, and scalable outbound sales engine from the ground up. This is a hands-on consulting and implementation role. We are **not** looking for generic sales coaching or theory—we need someone who can work directly with our leadership team to design, implement, and optimise a complete outbound sales system. --- ## What You'll Help Us Build By the end of this engagement, we expect to have: * A clearly defined Ideal Customer Profile (ICP) * Detailed buyer personas * Market-validated service offers * A fully configured cold email infrastructure * A scalable LinkedIn outreach system * High-quality lead generation and qualification processes * CRM workflows and pipeline management * Sales dashboards and KPI tracking * A documented outbound playbook that our internal team can execute independently --- ## Scope of Work ### Phase 1 – Strategy & Foundation * Develop our outbound sales strategy * Define our Ideal Customer Profile (ICP) * Create buyer personas * Analyse existing customer data * Identify target industries and buying signals * Research customer pain points and goals * Validate service offers * Structure high-converting outbound offers * Recommend landing page structure for outbound campaigns --- ### Phase 2 – Prospecting & Infrastructure * Build a multi-source lead generation strategy * Lead enrichment and verification * Data cleaning and validation * Lead scoring methodology * High-intent prospect identification Configure and optimise our cold email infrastructure, including: * Secondary domain strategy * Email account setup * Inbox rotation * Email warm-up * DNS configuration * SPF * DKIM * DMARC * Email deliverability best practices --- ### Phase 3 – Brand & Campaign Execution Improve our outbound positioning by helping optimise: * Company website messaging * Founder/C-suite LinkedIn profiles * Company LinkedIn page * X (Twitter) presence for authority building Build and launch outbound campaigns including: * Cold email sequences * LinkedIn outreach campaigns * Account-Based Marketing (ABM) * Targeted outbound campaigns * Campaign sequencing * Scaling strategies * A/B testing and optimisation --- ### Phase 4 – Sales Operations Implement and train our team on outbound sales tools such as: * Clay * Instantly * Smartlead * Apollo * Seamless.ai (Equivalent platforms are acceptable.) Develop: * Cold email copy * LinkedIn messaging * Personalisation frameworks * Messaging based on buyer awareness * Sales playbooks * Outreach templates --- ### Phase 5 – CRM & Performance Management * CRM setup and optimisation * Pipeline management * Campaign monitoring * Sales reporting dashboards * KPI tracking * Daily, weekly, and monthly reporting * Performance optimisation framework * Process documentation --- ## Collaboration * 1:1 strategy and implementation sessions via **Zoom** * Regular strategy sessions (typically 60–90 minutes) * Hands-on implementation using screen sharing --- ## Required Experience We're looking for someone with proven experience in: * B2B outbound sales * Cold email strategy * LinkedIn outreach * Account-Based Marketing (ABM) * Sales operations * Sales process design * CRM implementation * Email deliverability * Lead generation systems * Sales copywriting * Campaign optimisation * Clay * Instantly * Smartlead * Apollo * Seamless.ai ---