Bilingual Sales Development Rep (SDR) / Appointment Setter / Cold Caller (English & Spanish)

About Foundry Foundry is an AI-powered platform helping law firms improve client intake, automate workflows, and grow their practices. We're an early-stage startup building a modern sales organization with AI, automation, and outbound prospecting at the center of our growth strategy. We've recently invested heavily in lead generation systems, automation, and CRM infrastructure. We're looking for an SDR who wants to grow with a fast-moving startup and play an important role in building our outbound sales engine. The Role We're looking for a bilingual Sales Development Representative (SDR) based in Latin America to help execute outbound prospecting and qualify leads. This is an excellent opportunity for someone who enjoys speaking with people, isn't afraid of cold calling, and wants to work with a modern AI-enabled sales process. You'll work closely with our Account Executive, allowing them to focus on demos and closing while you help generate qualified opportunities. Responsibilities Make outbound cold calls to prospective customers Qualify inbound and outbound leads Follow provided call scripts while adapting naturally to conversations Schedule qualified meetings for the sales team Update Zoho CRM after every interaction Handle basic follow-up emails and text messages Work from lead lists generated by our automation platform Collaborate closely with the sales team to improve messaging and results Qualifications Required: 3+ years of SDR or BDR experience, preferably in SaaS 3+ years of cold-calling experience Fluent in both English and Spanish Excellent spoken English with clear, professional communication suitable for conversations with U.S. business owners Comfortable making 50–100 outbound calls during scheduled work periods Experience using a CRM (Zoho, HubSpot, Salesforce, or similar) Reliable internet connection and a quiet professional workspace Preferred: Experience selling SaaS products Experience selling to small businesses or professional services Familiarity with AI tools and sales automation Experience with Apollo, Clay, Instantly, or similar outbound platforms Hours Approximately 40 hours per month to start Opportunity for additional hours as we grow Flexible schedule, though some overlap with U.S. business hours is required What We're Looking For We're looking for someone who is: -Coachable -Reliable -Self-motivated -Organized -Comfortable working in a startup environment where things move quickly -Interested in growing into a larger sales role as the company scales -When You Apply Please include: -A short video (2–3 minutes) introducing yourself in English. -A recording of a mock cold call or an actual sales call (if available). -Your SaaS sales experience. -The CRM and sales tools you've used. -Your availability and expected hourly rate. Company Tear Sheet Attached - emails or PMs sent to company personnel will not be considered. We're looking for someone who wants to become part of the team—not just complete tasks. If you're excited about startups, AI, and building something from the ground up, we'd love to hear from you.