Business Development Associate (LinkedIn)

Business Development Associate Location: Remote Employment Type: Contract / Part-Time (with opportunity to expand) Role Overview We are looking for a detail-oriented and proactive Business Development Associate to support lead generation and outbound outreach efforts for a growing marketing agency. This role focuses on researching prospects, managing outreach campaigns, and initiating conversations with potential clients through LinkedIn and email. The goal is to help generate qualified opportunities for the sales team. You will work with tools such as LinkedIn Sales Navigator, Apollo, and Monday.com to manage prospect lists, execute outreach, and track engagement. Key Responsibilities Lead Research & Prospecting Identify potential prospects using LinkedIn Sales Navigator and Apollo Research companies and decision-makers that fit the ideal client profile Build and maintain organized prospect lists Outbound Outreach Send personalized LinkedIn connection requests and InMail messages Execute outbound email campaigns using Apollo Follow structured messaging sequences while maintaining personalization Track responses and engagement Lead Tracking & Data Management Maintain and update prospect records in Monday.com Track outreach activity, follow-ups, and responses Ensure lead data is accurate and organized Campaign Support Assist with outbound lead generation campaigns Monitor response rates and engagement Provide updates on outreach activity and results Administrative Support Support documentation of outreach processes and workflows Provide additional administrative support to the business development team Skills & Experience Experience using LinkedIn Sales Navigator Experience with Apollo or other email outreach platforms Familiarity with Monday.com or similar CRM/project management tools Strong written communication skills Strong attention to detail and organizational skills Ability to work independently in a remote environment Experience in B2B lead generation or outbound sales Experience supporting marketing agencies or service businesses Experience managing outreach campaigns or prospect databases Key Traits Organized and detail-oriented Self-starter who can work independently Reliable and consistent Comfortable following systems and processes Strong communicator Success in This Role Looks Like Consistent outreach activity completed weekly Organized prospect lists and lead tracking Positive engagement and response rates Qualified conversations booked for the sales team.