CRO Expert Needed to Audit & Optimize Website

Job Description: We are looking for a data-driven Conversion Rate Optimization (CRO) expert to analyze and optimize the sales funnel for our website, abletonlessons.com. We are currently driving traffic to a customized landing page via Google Ads. While we have consistent traffic, we are looking to bridge the gap between visitor intent and conversion. We need a consultant who can audit our current setup, identify friction points in the user journey, and provide a roadmap for measurable improvements. Your Responsibilities: Deep-Dive Audit: Analyze our existing landing page traffic, bounce rates, and funnel abandonment using our existing analytics data. User Journey Mapping: Evaluate the flow from the Google Ad click to the final Call-to-Action (CTA). Conversion Optimization: Provide actionable recommendations for layout, copy, and UI/UX changes to increase our conversion ratio. Hypothesis Testing: Propose A/B testing ideas to validate improvements. Message Match Alignment: Ensure our ad copy and landing page copy are perfectly aligned to maximize relevance. Required Skills & Experience: Proven track record in CRO (please provide specific case studies or examples of landing pages you have optimized). Expertise in Google Analytics 4 (GA4) and behavioral tracking tools. Strong understanding of direct-response copywriting and user psychology. Ability to communicate technical findings in a simple, strategic way. Experience with educational services, SaaS, or high-intent service funnels is a significant plus. Application Instructions: To apply, please include: A brief overview of your process for auditing a funnel you have never worked on before. A link to a case study or a specific landing page you optimized where you achieved a measurable increase in conversion rate (please include the "before" and "after" if possible). Any questions you have about our current funnel or tools.