DTC Brand Launch Manager — Premium Women's Supplement Brand (Fractional / Contract, Remote)

About The Role: We are a pre-launch premium supplement brand entering the women's cognitive health space. Our first product is a precision midday cognitive clarity supplement for high-functioning women navigating perimenopause — a stick-pack format, subscription-first, DTC model launching in the US market. We are looking for an experienced DTC brand launch manager to join us on a fractional basis and own the execution of our go-to-market strategy. This is not a junior role. We need someone who has done this before — ideally in the supplement or premium wellness space — and can hit the ground running with minimal direction. What You'll Own: Agency and supplier coordination — managing our brand agency through the final stages of identity, packaging, and Shopify delivery. Keeping projects on timeline and surfacing decisions that require founder input. Pre-launch execution — building and managing our waitlist landing page, founding member program, and email list growth strategy. PR package program — building our curated target list of practitioners, editors, and strategic individuals, coordinating physical package production, managing outreach and follow-up. Shopify and subscription setup — coordinating the technical build with our developer, ensuring subscription mechanics, Klaviyo flows, and retention infrastructure are in place before launch. Launch coordination — managing the operational timeline across product, brand, and marketing workstreams to ensure everything comes together for a clean launch. Post-launch monitoring — tracking early subscription metrics, retention signals, and customer feedback, surfacing insights that inform the next phase of marketing investment. What We're Looking For: Proven experience managing a DTC supplement or premium wellness brand launch — this is non-negotiable. Please include specific brands you've worked with and your role in their launch. Familiarity with Shopify, Klaviyo, and DTC subscription models — Recharge or Bold Subscriptions experience is a plus. Strong project management skills — you manage multiple workstreams simultaneously without dropping anything. Excellent written communication — you'll be coordinating with our brand agency, formulator, and external partners on our behalf. A genuine understanding of the premium women's wellness customer — you know the difference between a brand for her and a brand that thinks it's for her. Ability to work independently and make good judgment calls — we need someone who handles 80% of what comes up without escalating everything to the founder. What This Is Not: This is not a social media management role. This is not a content creation role. This is not an entry-level coordination position. If your experience is primarily in social media or influencer management without broader DTC launch experience, this role is not the right fit. Engagement Details: Remote and virtual — work from anywhere. Fractional basis — approximately 20-25 hours per week to start. Contract duration — initial 3-month engagement with strong likelihood of extension through and beyond launch. Rate — please include your hourly or monthly rate in your application. To Apply: Please include a brief overview of your relevant DTC supplement or wellness launch experience, specific brands you've worked with and what you owned, and your availability and rate. Applications without relevant supplement or wellness experience will not be considered.