DTC Influencer & UGC Lead — Organic Children's Vitamins (TikTok + Instagram + Facebook)

We are not looking for a consultant or a strategist. We need someone who can build. DocVites is a physician-founded, organic children's vitamin and supplement brand preparing for launch. We are looking for a hands-on Influencer Marketing and UGC Lead who can build our entire creator and influencer engine from scratch — outreach systems, creator relationships, UGC production, and performance reporting. We are starting from zero. No existing creator relationships. No content library. No prior infrastructure. If that energizes you, read on. About DocVites DocVites was founded by a board-certified pediatrician with a mission to give modern families access to clean, science-backed pediatric supplements. Our first products are USDA Organic-formulated gummy vitamins for children. We are physician-led, founder-operated, and laser-focused on quality over hype. We sell DTC (direct-to-consumer) and are preparing for launch. This is an early-stage brand, and whoever we bring in now will help define how we grow. What This Role Is This is an execution role. Your job is to find creators, contact them, onboard them, manage deliverables, organize content, and track results — week over week. You will own our creator pipeline end to end. Your Core Responsibilities Creator Outreach and Recruitment • Build targeted lists of relevant creators: parenting influencers, mom creators, family wellness accounts, organic lifestyle creators, pediatric health-adjacent profiles on TikTok and Instagram • Execute consistent outreach to 100+ creators per week via email, DM, and platform tools • Negotiate gifting, affiliate, paid UGC, and long-term partnership arrangements • Onboard and manage creators from first contact through final content delivery UGC and Content Operations • Build and maintain a scalable UGC content library from day one • Write and distribute creator briefs, manage deadlines and posting schedules • Secure usage rights for all creator content • Identify which hooks, formats, and content angles are generating the most engagement Paid Social Support • Help test UGC content as paid ad creatives on Meta and TikTok • Track creative performance: CTR, CAC, CPA, ROAS • Recommend which creator types and content formats should be scaled or retired Systems and Reporting • Build outreach trackers, creator pipelines, SOPs, and campaign dashboards • Deliver a weekly report: outreach volume, replies, pipeline status, posted content, usable UGC assets, and campaign learnings • Continuously improve the system as we grow What We Need You to Have • 2 to 6+ years of hands-on experience in DTC, CPG, wellness, beauty, supplements, parenting, or family brands • A proven track record with influencer, creator, or UGC programs — not theoretical knowledge, but executed campaigns • Real fluency in TikTok and Instagram: short-form video, Reels, trends, creator culture • Experience sourcing and managing micro- and nano-influencers and UGC creators • Strong project management: follow-through, communication, and deadline ownership • Comfort working in a fast-moving pre-launch environment with limited overhead Bonus If You Have • Experience in children's health, organic products, or family supplements specifically • Familiarity with affiliate programs and creator commission structures • Experience with TikTok Shop, Shopify, or Meta Ads • Working knowledge of creator tools such as Modash, Upfluence, Aspire, Insense, Billo, Trend.io, GRIN, or HypeAuditor What Success Looks Like in 30 to 60 Days 30 Days Outreach system built. Consistent weekly outreach to 100+ relevant creators. Creator tracking sheet live. First UGC deliverables in progress. 60 Days A growing creator pipeline with qualified candidates at multiple stages. UGC assets organized and ready for testing. Weekly reports delivered consistently. Clear early data on which creator types and hooks are resonating. Project Details • Long-term hourly contract, part-time to start (10–20 hrs/week) • Strong performance opens the path to expanded hours and ongoing engagement • You will work directly with the founder How to Apply Begin your proposal with the phrase: Creator Growth for DocVites Then include the following: 1. Your specific experience in DTC, wellness, CPG, parenting, or children's health brands 2. Examples of influencer or UGC campaigns you have managed — with results if possible 3. Your exact approach to finding and contacting 100+ relevant creators per week 4. The tools you currently use for creator research, outreach, tracking, and reporting 5. Your experience with TikTok, Instagram, Meta, or UGC-based paid ads 6. Any case studies, campaign samples, creator outreach examples, or reports you can share 7. A brief description of what you would do in your first 30 days with DocVites Proposals that do not begin with the correct phrase will not be reviewed.