Fractional B2B Sales / Lead Gen Partner for Boutique Marketing Agency ($1k Retainer + Commission)

I run a small, relationship-driven marketing agency. Our reputation means everything to us, which is why we strictly avoid high-pressure, aggressive "shark" sales tactics. We are looking for an experienced, fractional B2B sales professional or business development consultant to help us open doors with ideal clients. This is a part-time, ongoing contract role (ideal if you already manage 2–3 other agency clients). ____________________________ The Strategic Pivot (Target Niches): Historically, our agency focused on nonprofits and purpose-driven business owners. We are currently executing a strategic pivot into new sectors and need a sales partner to help us open doors in: ✨ Health & Wellness: Local healthcare practices (Chiropractors, Acupuncturists, Integrative Health, MedSpas). ✨ Professional Services: Boutique law firms, specialized accounting practices, or other trust-based B2B services. ____________________________ Your role will be to help us test these angles, refine our messaging for these sectors, and book introductory meetings. What we are looking for: ✨ A relationship-first consultant who focuses on thoughtful LinkedIn networking, personalized email outreach, and warm introductions. ✨ Someone to act as a "Matchmaker"—your goal is to identify ideal prospects in our new target niches, initiate a polite conversation, and book them onto a discovery call with me (the founder). You do not have to close the final deal; I will handle the closing. Proven experience in the marketing, creative, or agency space is highly preferred. ____________________________ Scope & Compensation Structure: Monthly Retainer: $1,000/month (Fixed Price via Upwork milestones). We expect this to translate to roughly 12–15 hours of focused strategy and outreach per month. Commission (15% across the board): ✨ Monthly Retainers: 15% of the monthly retainer fee, capped at the first 3 months of the client engagement. ✨ One-Time Projects: 15% of the total project contract value. The Payout Rule: All commissions are strictly "pay-when-paid" (disbursed after the client's invoice successfully clears). ____________________________ Tools & Technology Requirements: ✨ Your Tech Stack: Since this is a fractional role, we are looking for a partner who already has their own preferred B2B sales tools up and running (such as LinkedIn Sales Navigator, Apollo, or sending platforms like Instantly/Lemlist) to build lists and manage campaigns. ____________________________ How to Apply: Please do not send a generic, copy-pasted proposal. To prove you read this through, please start your reply with the word "Relationship" and briefly tell me: ✨ One strategy you would use to get the attention of a busy healthcare practice owner or professional service provider without being annoying. ✨ Your experience specifically helping agencies pivot or target new niches.