GoHighLevel VSL Funnel Audit — Diagnose Zero-Conversion Checkout Issue

Overview I run a $7 digital book funnel (adiosanxietybook.com/ebook) built on GoHighLevel, driving paid cold traffic from Meta Ads. The ad creative is performing exceptionally well — consistently above 5.5% CTR across 20 days of live spend. However, after 224+ landing page views and over €270 in ad spend, the funnel has produced zero purchases. I need an experienced funnel CRO specialist who can screen-share through the live funnel with me, identify the exact conversion bottleneck, and tell me precisely how to fix it. This is not a media buying job. The ads are not the problem. I need someone who understands GoHighLevel funnels, checkout flows, Stripe integrations, and conversion rate optimisation at a technical and strategic level. What has already been investigated and ruled out Please read this before applying. I have already gone through a thorough diagnostic process and do not want to pay someone to revisit ground already covered. Meta Pixel is correctly installed and firing — PageView and Landing Page View both confirmed working via Meta Pixel Helper and Events Manager Campaign objective is correctly set to Sales with Purchase as the conversion event Ad creative is confirmed strong — 5.5–6.0% CTR on cold broad traffic, 80%+ landing page arrival rate, consistently above benchmark over 20 days Funnel copy has been fully rewritten for message match between the ad and landing page Stripe Link has been reviewed and is not the cause A WhatsApp consent checkbox on the order form (mandatory) has been removed A manual test purchase was completed successfully by the funnel owner — the checkout technically works The video on the VSL page is confirmed loading and playing correctly What we do not know yet — the open questions Whether visitors are reaching the order form and failing to complete payment (a checkout-level block) or never clicking through to the order form at all (a page-level drop-off before checkout) Whether there is a rendering or UX issue on mobile specifically — the vast majority of Meta traffic is mobile Whether there is a Stripe PaymentIntent being created but failing silently Whether the GHL funnel step configuration has a technical issue we haven’t yet identified Whether the order form itself has friction or trust issues that aren’t visible from a desktop test The funnel setup Platform: GoHighLevel (GHL) Traffic source: Meta Ads (cold, broad targeting, USD pricing) Front-end offer: $7 digital ebook (Adiós Anxiety by Stefanie De Roo) Order bump: $27 (companion workbook and audiobook) OTO (one-click upsell): $147 (Energetic Hygiene course) Backend: $5,000 USD high-ticket coaching programme (ALIGN Method) Payment processor: Stripe, connected natively through GHL Target audience: English-speaking women in USA, Canada, Australia, and UK What I need from you Primary deliverable: a live screen-share audit session (via Zoom or similar) where you: Walk through the complete funnel as a cold visitor on mobile — including attempting a test purchase Check the GHL funnel step configuration, order form settings, and checkout flow for technical issues Review the Stripe payment logs for incomplete or failed PaymentIntents over the last 20 days Identify exactly where in the funnel visitors are dropping off Give me a clear, prioritised list of fixes with specific implementation steps in GHL Secondary (optional but valued): a brief written summary of findings and fixes so I have a reference document after the session. Who I am looking for Proven experience auditing and fixing GoHighLevel funnels specifically — not just building them Strong understanding of Stripe’s checkout flow, PaymentIntents, and how GHL’s native Stripe integration behaves Experience with VSL (Video Sales Letter) funnel structures for digital products Ability to diagnose mobile-specific rendering and UX issues on GHL pages Conversion rate optimisation (CRO) experience — understanding why people don’t convert, not just how to build a page Direct-response marketing background preferred — someone who understands free-plus-shipping and low-ticket book funnel economics Available for a screen-share session within the next 48–72 hours Who I am not looking for Meta ads media buyers — the ads are not the problem General marketing consultants without specific GHL and Stripe technical experience Anyone who wants to rebuild the funnel from scratch — the structure is not the issue Anyone who needs the problem explained from the beginning without having read this brief carefully How to apply To filter out generic applications, please open your proposal with the following: The words “Funnel First” at the top of your message so I know you have read the brief One specific example of a GoHighLevel checkout or conversion issue you have diagnosed and fixed, and what the result was Your earliest availability for a screen-share session Your fixed rate for this audit (I am not looking for hourly — quote me a flat fee for the session and written summary) Final note I move quickly and make decisions fast. If you know GoHighLevel funnels and Stripe deeply, can get on a call within 48 hours, and have a track record of solving exactly this type of problem, I want to hear from you. Budget is not the obstacle — the right person solving this quickly is worth significantly more than a cheap freelancer who takes a week to get started.