Google Ads / Meta Ads specialist needed for international education lead generation

Hi, I run iCollege Life, an international education provider based in Barcelona. We support students aged 14–19 who need a more flexible route than traditional school, but more structure than studying online alone. Our model combines recognised academic pathways — including US High School Diploma, IGCSE and A-Level options — with mentoring, weekly check-ins, parent updates, university guidance and optional in-person support at our Barcelona learning hub. We are preparing a 3–6 month lead-generation test and are looking for someone experienced in setting up and optimising Google Ads and/or Meta Ads campaigns for a high-ticket education or service-based business. Our main target audiences are: * international families already living in Barcelona/Spain; * families relocating to Barcelona who need education options for teenagers; * parents looking for alternatives to traditional school or international school; * student-athletes who need flexible recognised qualifications alongside training; * families considering online qualifications but wanting more structure, mentoring and parent communication. The goal is not vanity metrics. The goal is qualified parent/student enquiries and booked discovery calls. We already have a website and are building a dedicated landing page for paid traffic. I need help with some or all of the following: * Google Search Ads setup and keyword strategy; * Meta lead ads setup and testing; * conversion tracking/pixels/analytics; * lead form structure and qualification questions; * campaign structure and budget recommendations; * simple reporting on cost per lead, lead quality and booked calls; * advice on improving landing page conversion; * retargeting setup if appropriate. Please apply with: 1. Relevant examples of lead-generation campaigns you have run, ideally in education, tutoring, coaching, schools, relocation, or high-ticket local services. 2. Whether you specialise more in Google Ads, Meta Ads, or both. 3. How would you approach the first 30 days? 4. What budget would you recommend for a realistic initial test? 5. Your proposed fee for setup and/or light ongoing management. I am looking for someone practical, honest, and data-focused who can help us properly test the market without wasting money. Thanks, Steven