Growth Marketing Consultant | Meta Ads, Customer Acquisition & Marketing Analytics

About Auto Auction Review Auto Auction Review is building the leading reputation and dispute resolution platform for the wholesale automotive industry. We help independent automobile dealers resolve auction-related disputes while improving transparency throughout the wholesale marketplace. Project Overview We're looking for an experienced Growth Marketing Consultant to evaluate, optimize, and improve our entire customer acquisition strategy. Our objective is simple: Build a scalable, measurable marketing system capable of generating approximately 100 qualified dealer complaints per month. This is a one-time consulting engagement with a budget of approximately $1,500, with the potential for additional consulting work as we continue to grow. Our Current Marketing Environment WordPress website HubSpot CRM Facebook Instagram TikTok YouTube LinkedIn Consistent video and social media content We're happy with our content creation process. Our challenge is making sure we're reaching the right audience, converting visitors into qualified users, and accurately measuring what's working. Our primary customers are independent automobile dealers and wholesale automotive professionals, including: Independent Automobile Dealers Dealership Owners General Managers Used Car Managers Buyers Wholesalers Other dealership decision-makers We are not marketing to retail consumers. Meta Advertising Expertise (Required) A critical part of this engagement is evaluating and optimizing our Meta (Facebook and Instagram) advertising. We're looking for someone with proven expertise in: Meta Ads Manager Audience targeting and segmentation Campaign structure Conversion optimization Retargeting Performance analytics This is not simply an ad management project. We want someone who can evaluate our existing Meta campaigns, identify opportunities for improvement, optimize our targeting, and build a repeatable advertising strategy our team can continue managing after the engagement. What You'll Do Audit our complete customer acquisition funnel. Evaluate our Meta advertising campaigns and audience targeting. Determine whether we're reaching the correct wholesale automotive audience. Recommend the most effective marketing channels (Meta, Google, LinkedIn, SEO, email, partnerships, etc.). Improve audience targeting, lead quality, and conversion rates. Recommend improvements to our WordPress and HubSpot implementation, including marketing automation. Implement or optimize website analytics (Google Analytics 4 or similar). Configure dashboards so we can monitor website traffic, visitor sources, user behavior, conversions, and ROI. Tell us how many visitors our website receives, where they come from, which pages perform best, and how visitors become qualified leads. Recommend the KPIs our management team should review weekly and monthly. Deliver a practical implementation roadmap our internal team can continue after the engagement. What We're Looking For We're looking for a strategic consultant, not simply someone to run advertising campaigns. The ideal candidate can evaluate our marketing ecosystem, identify opportunities, implement meaningful improvements, and leave us with a repeatable marketing system our team can manage and scale. Experience marketing to independent automobile dealers, automotive dealerships, B2B companies, or other niche professional audiences is strongly preferred. We want a marketing system we understand—not a "black box." Documentation, knowledge transfer, and practical recommendations are expected as part of this engagement. To Apply Please include: Examples of similar consulting engagements. Measurable business results you achieved. The platforms and marketing tools you used. How you would approach this project during your first 30 days. How you would determine whether we're reaching the correct audience. How you would improve our Meta advertising strategy. What analytics dashboard you would build for our business. Which KPIs you believe we should monitor weekly and monthly. How you would measure ROI and campaign success. Why you're the right consultant for this project. Success Looks Like Success will not be measured by clicks, impressions, or followers. Success means delivering a repeatable marketing system that: Consistently generates qualified dealer complaints. Shows us exactly how many visitors our website receives. Identifies where those visitors come from. Tracks visitor behavior and conversions. Measures marketing ROI. Gives our team the knowledge and tools to manage and improve the system after the engagement is complete.