Marketing Manager (Law Firm)

Lead Strategy. Drive Growth. Build a Brand That Changes Lives. At MRA Law Group, marketing is more than generating clicks and impressions. Every campaign we launch, every story we tell, and every lead we generate has the potential to change someone's future. We are a fast-growing U.S.-based immigration law firm helping individuals and families navigate life-changing immigration journeys. As we continue to expand, we're looking for a Marketing Manager who can think strategically, execute effectively, and build a scalable marketing engine that fuels growth. This is not a role for someone who simply manages social media calendars or launches ads. We're looking for a marketing leader who can connect strategy to execution, transform data into action, and drive measurable business results. If you thrive at the intersection of leadership, creativity, analytics, and growth, this could be the opportunity you've been waiting for. What You'll Own Marketing Strategy & Growth Leadership - You will serve as the driving force behind our marketing vision and execution. You will: - Develop and execute comprehensive marketing strategies aligned with business growth objectives Identify new opportunities to increase brand awareness, lead generation, and client acquisition - Create data-driven growth initiatives across digital channels - Continuously evaluate market trends, audience behavior, and competitive positioning - Translate business goals into actionable marketing plans Demand Generation & Lead Growth - You will build and optimize the systems that attract and convert prospective clients. You will: - Develop campaigns that generate qualified consultations and drive revenue growth - Manage and optimize paid advertising campaigns across Meta, Google, TikTok, and other platforms - Improve lead quality, conversion rates, and marketing ROI - Collaborate closely with Sales to ensure seamless lead flow and stronger conversion performance - Build marketing funnels that move prospects from awareness to consultation Brand & Content Leadership - You will shape how the market experiences MRA Law Group. You will: - Maintain a consistent and compelling brand presence across all channels - Oversee content strategy for social media, email marketing, blogs, newsletters, videos, and landing pages - Develop messaging that builds trust, credibility, and engagement - Ensure all marketing materials reflect the firm's mission, values, and client-centered approach Analytics, Systems & Optimization - You believe marketing decisions should be driven by data, not assumptions. You will: - Track, analyze, and report on marketing performance - Establish KPI dashboards and actionable reporting for leadership - Identify trends, opportunities, and areas for improvement - Optimize marketing funnels and campaign performance through continuous testing and refinement - Leverage CRM data and automation tools to improve efficiency and effectiveness Team & Vendor Management - You will lead projects and coordinate resources to execute at a high level. You will: - Manage freelancers and external vendors, including designers, video editors, and copywriters - Ensure projects are completed on time and aligned with strategic objectives - Create systems and workflows that improve team productivity and campaign execution What You Bring - Proven success as a Marketing Manager, Digital Marketing Manager, Growth Marketer, or similar leadership role - Strong understanding of modern digital marketing channels and customer acquisition strategies - Experience managing paid advertising campaigns across Meta, Google, TikTok, or similar platforms - Exceptional English writing and communication skills - Strong analytical mindset with the ability to translate data into business decisions - Experience with CRM platforms such as HubSpot or similar systems - Strong project management and organizational skills - Ability to balance strategic thinking with hands-on execution Who You Are - You are both a strategist and a builder. - You can develop a long-term marketing vision while still being willing to dive into campaign execution, analyze performance metrics, review ad creative, optimize funnels, and solve problems. - You don't measure success by activity. - You measure success by outcomes. - You understand that great marketing is not just about generating attention - it's about creating trust, generating qualified opportunities, and contributing directly to business growth. - You take ownership, move quickly, think critically, and continuously look for ways to improve performance. - Most importantly, you're excited about building something meaningful and making a measurable impact. Your success will be measured by: - Qualified Lead Generation - Cost Per Qualified Lead - Consultation Growth - Marketing-Sourced Revenue - Marketing-to-Sales Conversion Performance - Brand Awareness & Engagement Growth - Campaign ROI - Marketing Funnel Performance Tools You'll Use - HubSpot - Meta Ads Manager - Google Analytics - Google Tag Manager - Canva - Email Marketing Platforms - Landing Page & Funnel Tools - Reporting & Dashboard Platforms Why Join MRA Law Group? - Lead marketing strategy for a rapidly growing U.S. law firm - Directly influence revenue growth and business expansion - Own both strategy and execution - Work closely with leadership and decision-makers - Build scalable systems with significant growth potential - Make a meaningful impact on the lives of individuals and families pursuing a better future If you're the kind of marketing leader who can build the strategy, execute the plan, analyze the results, and continuously improve performance - we want to hear from you! Show us what you've built, the results you've achieved, and how you've helped organizations grow.