Meta Ads & Google Ads Specialist for Lead Generation Campaigns (HVAC & Local Businesses)

We are a growing marketing agency preparing to launch campaigns for businesses in the Gulf region (Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, and Oman). We are looking for an experienced Meta Ads and Google Ads specialist who can help us build and optimize high-performing lead generation campaigns for local service businesses. At the moment, I'm building my client base, so there are no active client projects yet. I'm currently assembling a small team of reliable freelancers so that we're fully prepared to deliver high-quality work as soon as new clients come on board. Our focus is not just traffic or impressions — our goal is to generate qualified leads and booked appointments through paid advertising, landing pages, and automated follow-up systems. **Responsibilities:** * Create, launch, and optimize Meta Ads (Facebook/Instagram) campaigns * Create and optimize Google Search Ads campaigns * Conduct audience research, keyword research, and competitor analysis * Develop testing strategies for creatives, copy, audiences, and offers * Monitor KPIs such as CPL, CPA, conversion rates, and lead quality * Provide recommendations to improve campaign performance * Collaborate with our team on landing pages, funnels, CRM tracking, and automation **Requirements:** * Proven experience running successful Meta Ads and Google Ads campaigns * Experience with Google Business Profile / Google Maps optimization * Experience generating leads for local businesses (HVAC, home services, contractors, automotive, etc.) is a strong advantage * Strong understanding of conversion tracking, Meta Pixel, Google Tag Manager, Google Analytics, and attribution * Ability to analyze data and make strategic decisions, not just adjust budgets * Must provide examples of previous campaigns and measurable results (CPL, CPA, ROAS, leads generated, etc.) * Arabic language skills for copywriting **Nice to have:** * Experience with GoHighLevel, CRM integrations, and automation *Ability to create or edit ad creatives (video editing, short-form video ads, image design) *Experience using AI tools to generate advertising creatives, AI-generated images, or AI-assisted video content * Experience with landing page optimization and conversion rate optimization (CRO) * Experience marketing to Gulf countries (Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman) * Understanding of Gulf consumer behavior and advertising trends **About us:** Noor Strategy is a performance-focused marketing agency building customer acquisition systems for businesses through paid advertising, landing pages, CRM, and automation. Please include: 1. Results/case studies with Meta Ads and Google Ads (CPL, CPA, ROAS, leads generated, etc.) 2. Your experience working with Gulf markets (if applicable)