Meta Ads Specialist (PLEASE READ THE JD)

PLEASE READ THIS! DO NOT CALL OR EMAIL. DOING SO AUTOMATICALLY DISQUALIFIES YOU. Facebook and Meta Ads Specialist for Campaign Implementation, ManyChat, GoHighLevel and Conversion Tracking Job Overview We are looking for an experienced Facebook and Meta Ads Specialist to implement advertising campaigns based on a campaign structure, audience plan, creative assets, tracking requirements and instructions provided by our team. This is primarily a technical implementation role rather than a general advertising strategy role. The selected specialist will be responsible for accurately building the campaigns inside Meta Ads Manager, connecting the campaigns to our lead capture systems, testing the complete conversion tracking process and presenting the completed implementation to our team step by step during a live review session. Our lead generation system uses ManyChat and GoHighLevel to capture, qualify, nurture and manage leads. The specialist must ensure that important lead and sales outcomes are reported back to Meta so that Meta can optimize campaigns toward higher-quality leads and completed sales. Scope of Work The selected specialist will be responsible for: * Reviewing the campaign structure, funnel requirements and implementation instructions provided by our team. * Building campaigns, ad sets and ads inside Meta Ads Manager. * Following the naming conventions provided for campaigns, ad sets, audiences, creatives and advertisements. * Configuring the correct campaign objectives, budgets, schedules, placements, attribution settings, optimization events and conversion locations. * Building and organizing prospecting, retargeting, testing and conversion campaigns. * Creating and configuring custom audiences, lookalike audiences, website visitor audiences, Instagram engagement audiences, Facebook engagement audiences, video-view audiences, lead audiences and customer audiences. * Implementing the required audience exclusions to reduce audience overlap and prevent existing customers or completed leads from receiving inappropriate advertisements. * Uploading and organizing approved advertising creatives, primary text, headlines, descriptions, destination links and calls to action. * Confirming that the correct Facebook Page, Instagram account, Meta Pixel, Dataset and conversion events are connected to each campaign. * Integrating Meta advertising campaigns with ManyChat and GoHighLevel. * Ensuring that leads are correctly captured through ManyChat and transferred into GoHighLevel when required. * Confirming that lead information, phone numbers, form responses, appointment information and pipeline activity are correctly recorded. * Configuring ManyChat and GoHighLevel to report relevant lead and sales outcomes back to Meta. * Setting up or verifying Meta Conversions API, Dataset events, offline conversions, CRM event reporting or other approved methods of sending conversion data back to Meta. * Ensuring that Meta receives meaningful downstream events rather than only basic lead submissions. Conversion Events The specialist may be required to implement and test events such as: 1. Lead submitted 2. Phone number captured 3. Contact information completed 4. Qualified lead 5. Consultation requested 6. Appointment booked 7. Appointment attended 8. Quote requested 9. Deposit paid 10. Purchase completed 11. Lead marked as unqualified 12. Sale lost or cancelled The final event structure will be provided or approved by our team before implementation. Tracking and Data Requirements The specialist must ensure that: * Events are sent to the correct Meta Dataset. * Events are associated with the correct advertising account. * Browser, server and CRM events are properly configured. * Duplicate events are prevented through proper event deduplication. * Event names and parameters follow Meta requirements. * Customer information is formatted correctly for event matching where legally permitted. * Important event parameters, such as value, currency, lead status and order information, are included where applicable. * Test leads can be followed from the original advertisement through ManyChat, GoHighLevel and back into Meta Events Manager. * Events appear correctly inside Meta Events Manager and Ads Manager. * Campaigns optimize toward the correct event. * The tracking system complies with applicable privacy, consent and data protection requirements. Primary Deliverable The main deliverable is a fully implemented and organized campaign structure inside our Meta advertising account. The deliverable must also include a tested lead capture and conversion reporting system connecting: Meta Ads ManyChat GoHighLevel Meta Pixel and Dataset Meta Conversions API or approved offline conversion reporting The system must allow leads to be captured, qualified and managed through ManyChat and GoHighLevel while reporting important lead-quality and sales outcomes back to Meta for attribution and campaign optimization. Campaigns must remain unpublished until they have been reviewed and approved by our team. Live Review Session After implementation, the specialist will attend a live screen-sharing review session and present the completed setup step by step. The review must include: 1. Campaign-level structure and settings 2. Ad-set-level audiences, budgets, placements, optimization events and exclusions 3. Ad-level creatives, copy, links and tracking settings 4. Prospecting, retargeting and testing campaign organization 5. Custom audience and lookalike audience configuration 6. Meta Pixel, Dataset and conversion event setup 7. ManyChat lead capture workflow 8. GoHighLevel contact, pipeline and automation workflow 9. The process used to send qualified lead and sales events back to Meta 10. Event testing results inside Meta Events Manager 11. Event deduplication and attribution settings 12. Naming conventions and campaign organization 13. Any implementation concerns, errors or recommended adjustments 14. Confirmation that campaigns are ready for approval and publication The specialist must be able to clearly explain what was implemented, why each setting was selected and how the complete system operates. Required Experience The ideal candidate must have: * Demonstrated experience building Facebook and Instagram advertising campaigns through Meta Ads Manager. * Strong knowledge of campaign objectives, Advantage campaign budget, ad-set budgets, placements, attribution settings, conversion locations and optimization events. * Experience implementing lead-generation, sales, retargeting, conversion and creative-testing campaigns. * Experience working with Meta Pixel, Meta Dataset, Conversions API, offline conversions and custom conversions. * Demonstrated experience integrating Meta Ads with ManyChat. * Demonstrated experience integrating Meta Ads with GoHighLevel. * Experience transferring leads from ManyChat into GoHighLevel. * Experience configuring GoHighLevel workflows, contact records, opportunity pipelines, tags, lead stages and automation triggers. * Experience sending lead-quality, appointment, deposit and purchase outcomes from GoHighLevel back to Meta. * Experience creating and managing custom audiences and lookalike audiences. * Experience troubleshooting missing events, duplicate events, incorrect event parameters, low event match quality and attribution issues. * Understanding of how Meta uses downstream conversion events to optimize advertising campaigns toward higher-quality prospects. * Strong attention to detail and the ability to follow a provided campaign structure accurately. * The ability to clearly explain technical settings and implementation decisions during a live screen-sharing session. * Reliable communication and availability for scheduled review sessions. Preferred Experience Experience in any of the following areas will be considered an advantage: * High-ticket product advertising * Furniture and home furnishing campaigns * Home improvement advertising * Real estate advertising * Local service advertising * Appointment-setting funnels * Messenger automation * Lead qualification workflows * CRM pipeline management * Meta lead-quality optimization * Purchase and revenue tracking Important Expectations * Our team will provide the campaign structure, creative assets, advertising copy, audience direction and implementation requirements. * The specialist is responsible for translating the provided structure into a clean, accurate and functional Meta Ads Manager setup. * The specialist should identify and communicate any technical problems, tracking limitations, audience overlap or optimization concerns. * No campaign should be published, launched or materially changed without approval from our team. * All work must be completed directly within our authorized Meta Business Portfolio, advertising account, ManyChat account and GoHighLevel account. * The specialist must not export, copy, reuse or share our audiences, customer information, campaign structure, creative assets or business data. * All account credentials, advertising information, customer data and campaign information must remain confidential. * The specialist must document any custom events, integrations, workflows or automations created during the project. Project Structure This project will begin with the implementation of a defined campaign structure. Successful completion may lead to ongoing work involving: * Additional campaign builds * Campaign duplication and expansion * Retargeting campaign implementation * Creative testing * Audience testing * Tracking verification * Conversion event troubleshooting * ManyChat automation updates * GoHighLevel workflow updates * Campaign monitoring * Performance reporting * Lead-quality analysis * Funnel optimization How to Apply Please include the following information in your proposal: 1. A brief description of your Meta Ads implementation experience. 2. Examples of campaign structures you have implemented. 3. Your experience with Meta Pixel, Dataset, Conversions API and offline conversions. 4. Your experience integrating Meta Ads with ManyChat. 5. Your experience integrating Meta Ads with GoHighLevel. 6. An explanation of how you have previously sent qualified lead, appointment, deposit or purchase events from a CRM back to Meta. 7. Your experience troubleshooting duplicate events, missing events and attribution problems. 8. Your availability for a live screen-sharing review session. 9. Confirmation that you are comfortable implementing a campaign structure provided by our team. 10. Confirmation that you will leave all campaigns unpublished until they have been reviewed and approved. 11. The words “Campaign Structure Review” at the beginning of your application to confirm that you have read the complete posting. We are looking for someone who is technically capable, organized, attentive to detail and able to clearly present and explain their work.