Meta (Facebook / Instagram) Lead Gen Foundation Specialist — Behavioral Health Telehealth

About us and the project: We are a licensed multi state telehealth behavioral health practice with a full lead generation playbook already built. We are not looking for someone to reinvent the strategy. We need a disciplined specialist to stand up the foundation inside our own ad account: clean campaign architecture, Meta Instant Lead Forms, and compliant automation. We produce all ad creative in house. This is the first of several builds. We are hiring one operator to keep long term, starting with a single state test in Texas. When it performs, we scale spend, expand to Florida and Mississippi, and move on to the next build together. If you do great work, this is steady, ongoing work, not a one off. What you will build (this contract): ● Audit our Business Manager and set up a clean campaign structure on the Leads objective. ● Build Meta Instant Lead Forms with our qualifying questions and consent notice, which we provide. ● Wire compliant tracking: CallRail call tracking plus a simple form to CRM automation (Zapier or Make). No Meta pixel on any patient, booking, or intake page. ● Set up a shared lead tracking sheet and a short setup SOP so we are never dependent on one login. ● Launch assist: we provide the creatives, you load them, finalize the structure, set pacing, and take it live. ● Then work with us on a weekly review to read the numbers and recommend adjustments. We decide together. What you will not do: ● Create ad creative. We produce all creative in house. ● Run ads on your own account or card. All spend runs through our account and our card. ● Take ownership of our Business Manager, Page, or assets. You get user or partner access only. ● Place a pixel on any page with patient information, upload patient lists, or guarantee a lead volume. Must have: ● Three plus years building and running Meta lead generation campaigns, not just ecommerce. ● Working knowledge of Meta's current health advertising restrictions and HIPAA aware tracking. ● Hands on with Meta Instant Forms and lead automation (Zapier or Make, CallRail or similar). ● Comfortable working inside a client's Business Manager via partner or user access. ● At least three to four hours a day overlap with US Mountain Time and strong written English. ● Two references or case studies with real, contextual results. Nice to have ● Behavioral health, telehealth, or other regulated vertical lead gen. Answer these in your proposal: 1. How do you run health lead ads compliantly without putting a pixel on patient pages? Be specific. 2. Whose ad account will the campaign run on, and how do you get access? 3. What single metric do you optimize toward for a practice like ours, and why? 4. Walk us through one campaign you restructured. What was wrong and what did you change? 5. How would you use our weekly lead quality feedback to improve targeting? How to apply: Start your proposal with the word METATEAM so we know you read this. Generic proposals will be declined. This is a fixed price, milestone based contract and the start of an ongoing relationship. Quote your fixed price for the foundation build described above. We will shortlist, hold a 20 minute call, then award a small paid setup milestone before any ad spend.