Paid Add - Google + Meta Ads Specialist – CA Mortgage Leads Generated | Regulated‑Vertical Required

IMPORTANT — READ BEFORE APPLYING: Start your proposal with the word MORTGAGE so I know you actually read this post. Proposals without it will be declined. We are a California-only residential mortgage brokerage (single-family homes, 1–4 units) looking for a paid-ads specialist to build and manage lead-generation campaigns across Google Ads, Meta, and Instagram in one of the most competitive markets in the country. This is NOT a typical e-commerce ads role. You must be comfortable working inside heavy platform restrictions and a compliance review process: • Meta's Special Ad Category applies (Housing + Credit) — no lookalikes, no detailed demographic targeting, geo-radius minimums. • Google requires financial-services verification and restricts certain claims. • All ad copy must clear our legal/compliance review (rate & APR claims, 'pre-approval' language, NMLS ID display, CA licensing disclosures). You do NOT need prior mortgage experience. We care far more about whether you've succeeded in a restricted, compliance-heavy, high-cost-per-click vertical. Ideal background (any of these): • Paid ads in a regulated/restricted vertical — lending, insurance, credit/debt, healthcare, or legal. • Lead generation (not e-commerce) — you think in cost-per-qualified-lead and lead quality, not ROAS or raw form fills. • Closed-loop conversion tracking — you've fed CRM conversion data back into platforms via Meta Conversions API and Google offline/enhanced conversions. • Disciplined management of expensive-CPC search accounts (negatives, match types, intent segmentation). Scope of work: • Build and manage Google Search + Meta/Instagram lead-gen campaigns for a California-only, SFR 1–4 audience. • Set up and maintain server-side / offline conversion tracking from our CRM. • Optimize toward funded-loan quality, not just cheap leads. • Work within our compliance review workflow on all creative and copy. • Report on cost-per-qualified-lead and pipeline impact. To be considered, answer these in your proposal (after the word MORTGAGE): 1. A funded loan closes 45–90 days after the click, off-platform, in our CRM. How do you get that signal back into Meta and Google so the algorithm optimizes toward leads that actually fund? Have you set up Meta's Conversions API and Google's offline/enhanced conversions yourself? 2. Mortgage triggers Meta's Special Ad Category. What targeting do you lose, and how do you still reach the right audience without it? 3. Share one restricted-vertical account you've run (lending, insurance, credit, healthcare, or legal) and how you measured lead quality. We'll start the best fit with a small paid test project before any ongoing engagement. Please include your rate and availability.