Paid Ads Specialist Needed for Lead Generation Campaigns

We are looking for a hands-on Paid Ads Specialist to help manage, optimize, and improve lead generation campaigns across Google Ads and Meta Ads. This role is ideal for someone who understands performance marketing, can analyze campaign data, improve conversion rates, and help generate better quality leads at a lower cost. We are preferably looking for someone full-time or close to full-time, with availability to work during EST business hours. Fluent English is important, since this person may join strategy calls, communicate with the team, and potentially interact with clients. Experience with roofing, construction, home services, or local service businesses is not mandatory, but it is a big plus. What you will be working on: • Managing and optimizing Google Ads campaigns • Managing and optimizing Meta Ads campaigns • Improving lead generation performance • Reviewing campaign data and identifying opportunities • Creating or improving campaign structure • Helping with keyword strategy, audiences, targeting, and remarketing • Writing or improving ad copy when needed • Reviewing landing pages and suggesting CRO improvements • Preparing simple performance reports • Joining occasional strategy calls with the team or clients when needed Required experience: • Strong experience with Google Ads • Experience with Meta Ads • Good understanding of lead generation campaigns • Ability to analyze performance data and explain what needs to improve • Experience with search campaigns, remarketing, and conversion tracking • Fluent English, both written and spoken • Availability to work during EST business hours • Ability to work independently and communicate clearly • Comfortable working with multiple campaigns and priorities Big plus, but not required: • Experience running paid ads for roofing companies • Experience with construction, home services, HVAC, remodeling, real estate, or local lead generation • Experience with landing pages and conversion rate optimization • Experience with Google Analytics, Tag Manager, or tracking setup • Experience with B2B or service-based businesses Who we are looking for: We want someone who is strategic but also hands-on. You should be able to look at an account, understand what is working, identify what is wasting budget, and suggest practical improvements. This is not a “set it and forget it” role. We are looking for someone who can actively think through campaign performance and help us improve results over time. To apply, please include: • A short summary of your paid ads experience • Examples of lead generation campaigns you have managed • Whether you have experience with roofing, construction, home services, or local businesses • Platforms you are strongest in: Google Ads, Meta Ads, or both • Your English level and availability during EST business hours • Your availability for full-time or close to full-time work • Your expected monthly or hourly rate We are open to starting with a paid test project or part-time trial period, but the goal is to find someone who can grow into a long-term full-time role.