SDR | Business Development

Klantroef is a growth partner that helps businesses build and scale complete growth systems across strategy, acquisition, funnels, performance marketing, CRM, automation, lifecycle marketing and analytics. We work with SaaS, technology, and service-based businesses across the US and international markets. We are looking for a driven Sales Development Representative who can identify the right prospects, start meaningful conversations and generate qualified sales opportunities for Klantroef. ## Role Overview As an SDR at Klantroef, you will be responsible for building the top of our sales pipeline. Your role will involve researching potential clients, identifying key decision-makers, reaching out through multiple channels, qualifying opportunities and booking discovery calls for the sales and strategy team. This is not a high-volume cold-calling role focused only on activity numbers. We are looking for someone who can understand businesses, personalise outreach and communicate the value of Klantroef effectively. ## Key Responsibilities ### Prospecting and Research * Research companies that match Klantroef’s target customer profiles * Identify founders, CEOs, CMOs, Heads of Growth and other relevant decision-makers * Understand each company’s business model, current growth stage and potential marketing challenges * Build and maintain accurate prospect lists for different industries and markets ### Outreach and Lead Generation * Execute outbound campaigns through email, LinkedIn, calls and other relevant channels * Create personalised outreach based on the prospect’s business and potential growth gaps * Follow up consistently with prospects across multiple touchpoints * Start consultative conversations instead of using generic sales pitches * Generate interest in Klantroef’s growth, marketing and consulting solutions ### Lead Qualification * Understand the prospect’s current situation, challenges, priorities and growth objectives * Qualify leads based on business fit, need, authority, budget and timeline * Identify whether Klantroef’s services are suitable for the prospect * Book qualified discovery calls for the sales and strategy team * Ensure the internal team has complete context before every scheduled call ### CRM and Pipeline Management * Maintain accurate lead and activity records in the CRM * Update prospect status, follow-up dates, notes and next actions * Track outreach activity, responses, meetings and pipeline movement * Ensure no qualified opportunity is missed due to delayed follow-ups * Share regular reports on outreach performance and lead quality ### Collaboration * Work closely with the founder, sales team and marketing team * Share feedback regarding prospect objections, market trends and common pain points * Help improve sales messaging, outreach scripts and qualification processes * Coordinate with the team to understand new services, offers and case studies ## Ideal Candidate * Strong written and verbal communication skills * Comfortable communicating with founders and senior business decision-makers * Good understanding of digital marketing, SaaS, growth or professional services * Ability to research companies and personalise outreach * Confident with cold email, LinkedIn outreach and sales calls * Strong follow-up discipline and attention to detail * Comfortable working with targets and performance metrics * Curious, proactive and willing to learn * Able to work independently and take ownership of the sales pipeline Previous experience in an agency, SaaS company, consulting firm or B2B sales environment would be preferred. ## Key Performance Indicators Performance will be evaluated based on: * Qualified prospects identified * Outreach campaigns executed * Positive response rate * Qualified meetings booked * Meeting show-up rate * Sales-qualified opportunities created * Pipeline value generated * CRM accuracy and follow-up completion * Quality of prospect research and personalisation ## What Success Looks Like A successful SDR at Klantroef consistently identifies the right companies, starts high-quality conversations and creates qualified opportunities for the business. The goal is not simply to book the highest number of meetings. The goal is to book the right meetings with businesses that have a genuine need for Klantroef’s services and the potential to become long-term clients. PS: This is a 100% commission based role with no fixed salary. Compensation is earned purely on successful closures, with commissions of up to 20% of the total deal value for the right clients. We will provide you with access to 60+ warmed up Email Accounds ready to engage prospects and kickstart your outreach. You’ll also have access to our GoHighLevel CRM, complete with an international calling number, allowing you to manage conversations, track leads and connect with prospects efficiently from day one.