Scope of Work (SOW) – LinkedIn Outreach Executive

Scope of Work – LinkedIn Outreach Executive About Infilysis Website: https://infilysis.ca 100K Career Growth Program: https://infilysis.ca/grow-beyond-six-figures/ Instagram: https://www.instagram.com/infilysis LinkedIn: https://www.linkedin.com/in/infilysis/ Who We Are Infilysis is a Canadian career coaching company dedicated to helping immigrants and professionals build successful long-term careers in Canada. Unlike traditional resume-writing or job placement services, our focus is on career strategy, profile positioning, skills development, interview preparation, networking, and long-term career progression. We work closely with professionals to help them move into better opportunities and achieve sustainable career growth in the Canadian job market. Over the years, we have helped professionals across industries such as Construction, Engineering, Finance, Banking, Technology, Sales, Operations, and Project Management secure professional opportunities and advance their careers. About the 100K Career Growth Program The primary focus of this outreach campaign is our 100K Career Growth Program for experienced construction professionals. This program is designed for professionals who already have Canadian construction experience and want to accelerate their careers toward higher-paying opportunities. Through a personalized Strategy Discussion, we help professionals: • Understand their current career position. • Explore realistic pathways toward $100K+ roles. • Identify higher-paying job titles and specializations. • Learn about industry demand and career opportunities. • Develop a long-term career growth strategy based on their background and goals. This is a strategic career discussion and is different from a resume review or interview preparation session. Before Starting This Role The Outreach Executive is expected to review and become familiar with the following before beginning outreach activities: • Infilysis Website • 100K Career Growth Program page • Instagram page • LinkedIn company page • Recent success stories and client testimonials • Existing messaging templates and outreach process • Approved communication guidelines Understanding our services, target audience, and communication style is essential before engaging with potential prospects on behalf of Infilysis. SOW: Infilysis Inc. – Construction Career Growth Beyond $100K 1. Purpose of the Role The LinkedIn Outreach Executive will identify, connect with, qualify, and engage construction professionals in Canada who may be ready to move toward higher-paying roles. The purpose is not to sell coaching immediately, but to start meaningful conversations with professionals who have already entered the Canadian construction industry and are looking to accelerate their career toward a six-figure income. The primary objective is to book qualified professionals for: Free Strategy Discussion: Growing Your Career Beyond $100K in Canada This is not a resume review, interview-preparation session, or general coaching call. It is a career strategy discussion for experienced professionals who want to understand realistic pathways toward $100K+ roles in Canada. The outreach executive must focus on qualified professionals and avoid sending the booking link to students, recent graduates, entry-level job seekers, or candidates who have not yet established their careers in Canada. ________________________________________ 2. Dedicated LinkedIn Account The outreach work must be completed through a dedicated LinkedIn account created specifically for this project. The following conditions apply: • The account email address and password must be shared with Infilysis. • Infilysis must maintain full access to monitor outreach activities, conversations, and performance. • The password must not be changed without written approval from Infilysis. • No third party may access or operate the account without approval. • Two-factor authentication and account recovery information must be coordinated with Infilysis. • All conversations, connection requests, follow-ups, and booking activities must remain visible to Infilysis. • LinkedIn rules, limits, and professional communication standards must be followed at all times. • No automation, scraping, mass-spamming, misleading activity, or unauthorized software may be used. ________________________________________ 3. Primary Outreach Objective The outreach executive must: 1. Find relevant construction professionals in Canada. 2. Review their LinkedIn profiles. 3. Confirm that they appear to meet the basic eligibility criteria. 4. Send a personalized connection request. 5. Start a natural career-growth conversation after they accept. 6. Ask simple qualification questions. 7. Introduce the $100K Strategy Discussion when appropriate. 8. Encourage qualified prospects to book the free strategy call. 9. Track every stage of the outreach process in Excel. 10. Follow up professionally with prospects who do not respond immediately. The purpose is not to make aggressive sales pitches or promise a specific salary. The purpose is to help suitable professionals explore realistic career-growth opportunities. ________________________________________ 4. Target Audience The current campaign is exclusively focused on professionals working in: • Construction • Infrastructure • General contracting • Civil construction • Industrial construction • Commercial construction • Residential construction • High-rise construction • Mechanical and electrical construction • Building materials • Construction consulting • Cost consulting • Construction-related technical sales The ideal prospect is an immigrant professional who has already developed Canadian work experience in the construction field and now wants to move toward better-paying roles. ________________________________________ 5. Immigration and Work-Status Eligibility The preferred target audience includes: • Canadian permanent residents • Canadian citizens • Professionals who have received a permanent residence invitation • Work permit holders who have a clear and advanced permanent residence pathway • Immigrant professionals who are settled in Canada and can realistically pursue long-term career growth The following individuals are not the target audience for this campaign: • International students • Current full-time students • Recent graduates with no Canadian professional experience • Candidates looking for their first Canadian job • Candidates targeting survival jobs • Candidates with less than one year of relevant Canadian experience • Individuals who do not have a realistic long-term ability to work in Canada • Candidates mainly seeking immigration advice • Candidates looking only for resume review services Immigration status should not be assumed from a person’s name, photograph, race, ethnicity, nationality, or surname. It should be confirmed respectfully during the conversation when relevant. ________________________________________ 6. Professional Experience Requirements The minimum eligibility requirement for the strategy discussion is: • At least one year of legitimate Canadian professional experience in the construction industry, within one of the eligible construction-related job titles. The preferred profile is: • Two to three years of Canadian construction experience • Three to five years of total professional experience • Currently working in an eligible construction-related role • Already earning approximately $50,000 to $80,000 • Interested in progressing toward $100K+ opportunities • Ready to consider a promotion, specialization, senior role, or strategic career move Experience in survival jobs or unrelated industries does not count toward eligibility. This includes roles in restaurants, coffee shops, gas stations, retail stores, warehouses, security services, delivery services, or unrelated management positions. The Canadian experience must be directly related to the construction industry and should be verifiable through legitimate employment records, such as pay stubs, employment letters, job responsibilities, or other supporting documents. Candidates with more experience may also be suitable when their current construction role, salary, or career progression remains below their potential. ________________________________________ 7. How to Identify Immigrant Professionals Appropriately The outreach executive must not use race, ethnicity, religion, photographs, or surnames as the primary method of identifying prospects. Instead, use career-related and publicly available professional indicators such as: • International education followed by Canadian employment • Previous work experience outside Canada • A career transition from another country into Canada • Canadian colleges, universities, bridging programs, or professional certifications • LinkedIn profile descriptions mentioning “newcomer,” “immigrant professional,” or “internationally trained” • Career histories showing foreign experience followed by Canadian construction experience • Professionals who have progressed from an initial Canadian role into a construction career The focus must remain on professional suitability, not ethnic identity. ________________________________________ 8. Target Job Titles Project Coordination and Project Management • Project Coordinator • Junior Project Coordinator • Construction Project Coordinator • Assistant Project Manager • Project Administrator • Construction Coordinator • Site Coordinator • Field Coordinator • Project Engineer • Site Engineer • Project Management Coordinator Estimating and Cost Management • Junior Estimator • Construction Estimator • Cost Estimator • Civil Estimator • Electrical Estimator • Mechanical Estimator • Quantity Surveyor • Takeoff Technician • Assistant Estimator • Preconstruction Coordinator Scheduling and Project Controls • Project Scheduler • Junior Scheduler • Construction Scheduler • Planning Coordinator • Planning Engineer • Project Controls Coordinator • Project Controls Analyst • Cost Control Coordinator • Cost Control Analyst • Scheduling Coordinator Site and Field Operations • Site Coordinator • Field Coordinator • Assistant Superintendent • Junior Superintendent • Site Supervisor • Construction Supervisor • Field Engineer • Site Administrator Design, BIM, and Technical Coordination • BIM Coordinator • VDC Coordinator • Design Coordinator • CAD Coordinator • Revit Coordinator • Mechanical Coordinator • Electrical Coordinator • Civil Engineering Technologist • Architectural Technologist • Structural Technologist Construction Sales and Business Development • Sales Engineer • Technical Sales Representative • Construction Sales Representative • Building Materials Sales Representative • Territory Sales Representative • Account Manager – Construction • Business Development Representative – Construction • Business Development Manager – Construction • Specification Representative • Estimator and Sales Representative Engineering Roles Within Construction • Civil Engineer • Mechanical Engineer • Electrical Engineer • Structural Engineer • Construction Engineer • Building Systems Engineer • Field Engineer • Applications Engineer • Commissioning Coordinator ________________________________________ 9. Target Companies and Construction Segments The outreach executive may search for professionals working in: • Subcontractors • Construction management firms • Civil infrastructure companies • Engineering consulting firms • Cost consulting firms • Quantity surveying firms • Mechanical contractors • Electrical contractors • HVAC companies • Building automation companies • Roofing and envelope companies • Concrete and forming companies • Steel and rebar companies • Precast companies • Building material manufacturers • Construction technology companies • Real estate development companies • Project management consulting firms • Transportation and infrastructure companies • Utilities and energy construction companies ________________________________________ 10. LinkedIn Search Keywords The outreach executive should combine job titles with construction and Canadian location keywords. Examples: • “Project Coordinator” AND Construction • “Construction Estimator” AND Canada • “Junior Estimator” AND Toronto • “Site Coordinator” AND Construction • “Project Controls Coordinator” AND Construction • “Construction Scheduler” AND Canada • “Assistant Project Manager” AND Construction • “Sales Engineer” AND Building Materials • “Technical Sales” AND Construction • “BIM Coordinator” AND Canada • “Quantity Surveyor” AND Canada • “Field Coordinator” AND Infrastructure • “Mechanical Coordinator” AND Construction • “Electrical Coordinator” AND Construction Additional useful terms: • General Contractor • Infrastructure • Commercial Construction • Industrial Construction • Civil Construction • High-Rise • Residential Construction • Building Materials • Preconstruction • Project Controls • Cost Consulting • Mechanical Contracting • Electrical Contracting • Construction Management ________________________________________ 11. Location Filters The outreach should focus on professionals across Canada and should not be limited to the Greater Toronto Area. Priority Major Cities Start by targeting the major Canadian construction markets: • Toronto • Vancouver • Calgary • Edmonton • Ottawa • Montreal • Winnipeg • Halifax Priority Provinces The primary provinces for outreach are: 1. Ontario 2. Alberta 3. British Columbia 4. Quebec 5. Manitoba 6. Nova Scotia 7. Saskatchewan Province-Wise Target Cities Ontario • Toronto • Mississauga • Brampton • Vaughan • Markham • Oakville • Burlington • Hamilton • Kitchener • Waterloo • Cambridge • London • Ottawa • Oshawa • Whitby • Barrie Alberta • Calgary • Edmonton • Red Deer • Fort McMurray • Lethbridge British Columbia • Vancouver • Surrey • Burnaby • Richmond • Coquitlam • Langley • Abbotsford • Victoria • Kelowna Quebec • Montreal • Quebec City • Laval • Longueuil • Gatineau Candidates in Quebec should be approached only when language requirements and career opportunities align with their profile. Manitoba • Winnipeg • Brandon Nova Scotia • Halifax • Dartmouth • Sydney Saskatchewan • Saskatoon • Regina Additional Locations Suitable candidates may also be found in: • New Brunswick • Newfoundland and Labrador • Prince Edward Island • Northern Ontario • Smaller cities with active construction, infrastructure, industrial, energy, or mining projects Priority should be given to major construction markets, but qualified professionals from any Canadian province may be considered. ________________________________________ 12. Candidate Profile Review Checklist Before sending a connection request, review the profile and verify whether the person appears to meet most of the following criteria: • Currently located in Canada • Working in the construction or infrastructure industry • Has at least one year of Canadian professional experience • Has approximately three to five years of total experience • Currently employed in a relevant professional role • Not currently a full-time student • Not searching only for an entry-level position • Has career progression potential • Is likely earning below or around the $100K level • Could reasonably move into a senior, specialized, managerial, commercial, technical, or project-controls role • Has a complete and credible LinkedIn profile • Appears professionally active or responsive on LinkedIn The outreach executive is not expected to perform a technical assessment. The objective is to determine whether the person broadly fits the target audience. ________________________________________ 13. Initial Connection Request Approach The connection request must be short, professional, and personalized. It should not immediately make a strong sales pitch. Example: Hi [Name], I came across your profile and noticed your experience in the Canadian construction industry. We regularly connect with construction professionals who are exploring their next career step and long-term salary growth. I would be happy to connect. Another example: Hi [Name], your construction experience caught my attention, especially your work in [estimating/project coordination/site operations]. We are connecting with professionals across Canada who are planning their next career-growth move. It would be great to connect. ________________________________________ 14. Conversation and Qualification Questions After the person accepts the request, begin with a natural conversation. Do not send all questions at once. Ask one or two questions at a time based on the conversation. Suitable questions include: • How long have you been working in the Canadian construction industry? • What type of construction projects are you currently supporting? • What is your current role? • How has your career progression been in Canada so far? • What type of role would you like to move into next? • Are you looking for a promotion or considering an external career move? • Have you started thinking about your path toward a six-figure role? • Do you feel your current role has enough salary-growth potential? • Are you more interested in project management, estimating, project controls, site operations, or construction sales? • What is the biggest challenge stopping you from moving to the next level? • Do you currently have permanent residence, citizenship, or an active permanent residence pathway? • Are you planning to stay and build your long-term career in Canada? Questions about immigration status should be asked respectfully and only when needed to confirm eligibility. ________________________________________ 15. What the Prospect Receives During the 100K Strategy Discussion The outreach executive must accurately explain the purpose of the call. The strategy discussion includes: Profile Analysis The coach will discuss the professional’s: • Background • Canadian experience • Current position • Career progress • Strengths • Career gaps • Current earning stage • Long-term career direction $100K+ Role Pathways The coach will discuss: • Potential higher-paying job titles • Career paths within the person’s construction specialization • Realistic progression opportunities • Roles that may lead toward $100K+ • Whether the person’s current profile aligns with those roles • Skills, certifications, project exposure, or responsibilities that may strengthen their profile Open Career Strategy Discussion The call may also cover: • How to position for higher-paying roles • Whether to pursue promotion or external opportunities • How to move from an entry-level professional role into a specialist or senior role • Which career path may offer stronger long-term earning potential • How to avoid random job changes • How to build a realistic career-growth roadmap in Canada The session is exploratory and strategic. It does not guarantee a job, promotion, or salary outcome. ________________________________________ 16. Important Call Limitations The outreach executive must clearly communicate that this is: • Not a resume review • Not resume editing • Not an interview-preparation session • Not immigration advice • Not a guaranteed job-placement service • Not a guaranteed $100K salary • Not intended for students or candidates seeking their first Canadian job Candidates seeking their first Canadian professional opportunity should be directed to the Free Resume Review service instead. Free Resume Review booking link: https://calendly.com/coach-infilysis/30min 100K Strategy information: https://infilysis.ca/grow-beyond-six-figures/ ________________________________________ 17. How to Introduce the Strategy Call The call should be introduced only after the person shows interest or appears qualified. Example: Based on what you shared, you may be suitable for our free career strategy discussion for professionals who want to grow beyond $100K in Canada. It is not a resume review or coaching session. The coach reviews your current career position, discusses potential higher-paying roles in your field, and explores what your next realistic career move could be. Another example: You already have Canadian construction experience, so your situation is different from someone looking for their first job. The next step may be identifying the right specialization, senior title, or career path that can take you toward a six-figure role. We currently offer a free strategy discussion focused specifically on that. ________________________________________ 18. Booking Call-to-Action The primary call-to-action is: Book a Free Strategy Discussion: Growing Your Career Beyond $100K in Canada Suggested message: Based on your experience, I believe the strategy discussion may be relevant for you. The coach will review your current career position and discuss realistic $100K+ pathways within construction. You can review the details and book the free discussion here: [Insert booking link] The free offer may change to a paid session in the future. Therefore, messages should not suggest that the service will always remain free. Approved wording: • “We are currently offering this strategy discussion free of charge.” • “The strategy discussion is currently available as a free session.” • “At present, qualified professionals can book this discussion for free.” Avoid: • “This call will always be free.” • “You are guaranteed to reach $100K.” • “We will get you a $100K job.” • “You qualify automatically.” • “This is a free coaching session.” ________________________________________ 19. Follow-Up Process If the prospect does not respond, use a professional follow-up sequence. Follow-Up 1 Send approximately three to five business days after the initial message. Hi [Name], I wanted to follow up regarding the career strategy discussion. Since you already have Canadian construction experience, the session may help you explore realistic next-step roles and salary-growth pathways. Let me know if you would like the details. Follow-Up 2 Send approximately seven to ten days later. Hi [Name], one final follow-up from my side. We are currently offering a free career strategy discussion for experienced construction professionals who want to explore pathways toward $100K+ roles in Canada. I would be happy to share the booking information if this aligns with your career goals. Do not continue messaging after the second follow-up unless the person responds. ________________________________________ 20. Excel Tracking Requirements A detailed Excel tracker must be maintained and updated daily. Required columns: • Date Profile Reviewed • Candidate Name • LinkedIn Profile URL • Current Job Title • Current Company • Construction Specialization • City • Province • Estimated Canadian Experience • Estimated Total Experience • Current Employment Status • Student Status • Immigration Status Confirmed • Permanent Resident • Canadian Citizen • PR Invitation or Active PR Pathway • Connection Request Sent • Connection Request Date • Connection Accepted • Acceptance Date • Initial Message Sent • Initial Message Date • Candidate Replied • Qualification Questions Asked • Meets Experience Requirement • Meets Immigration Requirement • Qualified • Not Qualified • Reason Not Qualified • Interested • Follow-Up 1 Sent • Follow-Up 2 Sent • Booking Link Shared • Strategy Call Booked • Call Date • No Response • Not Interested • Future Follow-Up • Notes No sensitive personal details should be recorded beyond what is necessary for qualification and follow-up. ________________________________________ 21. Daily and Weekly Reporting Daily Tracking The outreach executive must record: • Profiles reviewed • Connection requests sent • Connections accepted • Initial messages sent • Replies received • Qualified prospects • Booking links shared • Calls booked • Follow-ups completed Weekly Report The weekly report must include: • Total profiles reviewed • Total connection requests sent • Connection acceptance rate • Total conversations started • Response rate • Qualified prospects • Disqualified prospects • Major reasons for disqualification • Booking links shared • Strategy calls booked • Booking conversion rate • Common questions • Common objections • High-performing job titles • High-performing locations • High-performing message templates • Recommendations for the following week ________________________________________ 22. Performance Indicators Performance should be measured based on quality and conversion, not only volume. Primary KPIs include: • Relevant profiles identified • Connection acceptance rate • Reply rate • Qualification rate • Number of meaningful conversations • Number of booking links shared with qualified prospects • Number of strategy calls booked • Booking conversion rate • Accuracy of Excel tracking • Quality of communication • Compliance with approved templates and LinkedIn rules ________________________________________ 23. Communication Standards All outreach must be: • Professional • Personalized • Respectful • Consultative • Career-focused • Empathetic • Clear • Non-pushy • Accurate The outreach executive must not: • Promise salary outcomes • Guarantee promotions • Guarantee employment • Provide immigration advice • Misrepresent Infilysis services • Target individuals primarily based on race or ethnicity • Send unapproved messages • Use misleading urgency • Spam prospects • Argue with prospects • continue messaging people who clearly decline • Present the strategy call as a resume review ________________________________________ 24. Working Hours & Availability The outreach executive is expected to dedicate 8 hours per working day to this project (subject to future adjustment based on mutual agreement). Since the target audience is located in Canada, the majority of outreach activities should be performed during Canadian business and evening hours, when LinkedIn activity is typically higher. Preferred working window: • Approximately 3:00 PM – 11:00 PM Eastern Time (Canada) The schedule may be adjusted depending on campaign performance or business requirements. The outreach executive should remain reasonably responsive during working hours and promptly communicate any planned leave, emergencies, or availability changes. 25. Confidentiality & Intellectual Property All LinkedIn conversations, prospect lists, Excel trackers, templates, scripts, booking links, training materials, and business processes developed or shared by Infilysis remain the exclusive property of Infilysis. The outreach executive must not: • Copy or reuse the prospect database. • Share conversations or business information with any third party. • Contact leads outside the approved LinkedIn account. • Use Infilysis templates, processes, or data for any other client or business. • Retain any company information after the engagement ends.