Senior DTC CRO Specialist – Improve CVR & First-to-Second Purchase Rate

We are looking for a senior DTC / ecommerce CRO and retention specialist, ideally with 10+ years of experience. Our current problem: Customers visit and convert at around 1%, and customers who buy the first box often drop off before the second order. We need to improve CVR toward 3–4%, reduce first-box drop-off, and increase CLTV. We are specifically looking for someone who has directly improved: * DTC conversion rate * First-to-second purchase rate * Early retention * Repeat purchase rate * Subscription conversion * Post-purchase / first-box offer performance We are especially interested in testing: * Landing page / offer improvements * First-box inserts * First-box offers * QR reorder journeys * Reorder incentives * Subscription conversion offers * Other single-variable tests inside the first delivery Please answer: 1. How many years of DTC / ecommerce CRO or retention experience do you have? 2. Have you improved CVR from around 1% to 3–4% before? What was the starting point and result? 3. Have you improved first-to-second purchase rate before? What was the starting point and result? 4. Have you tested physical inserts or offers inside the first delivery/order? What worked? 5. What 5 first-box tests would you run for a fresh meal delivery brand? 6. Which test would you run first and why? 7. How would you measure whether the test worked? Please only apply if you have senior-level experience and direct proof of improving DTC CVR, early retention, first-to-second purchase conversion, or first-box offer testing — not just general email marketing or loyalty flows.